Wi-Fi 6: U.S. Mobile Consumers’ Awareness and Interest

Wi-Fi 6, the latest generation of Wi-Fi, provides higher data rates and improved performance, especially in environments with many connected devices. The Wi-Fi 6 standard was finalized in September 2019, and in order to make Wi-Fi 6 a reality in their homes, U.S. consumers will need a Wi-Fi 6 router and Wi-Fi 6-capable end user devices.

This market study looks at U.S. consumers’ awareness of Wi-Fi 6 and their likelihood to upgrade, using results from iGR’s October 2020 survey of over 1,000 U.S. mobile consumers. All results are further analyzed according to many demographic variables in order to identify those that are most aware and likely to upgrade.

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Key Questions Answered

• How aware are U.S. consumers of Wi-Fi 6?
• How likely are U.S. consumers to upgrade to Wi-Fi 6 in the next year?
• How does awareness and likelihood to upgrade differ according to demographic variables, such as age and employment?
• How does awareness and likelihood to upgrade differ according to other technologies and activities in U.S. consumers’ home?

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Who Should Read

• Mobile operators
• Mobile infrastructure vendors
• Device OEMs
• Content providers and distributors
• Financial analysts and investors.

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Table of Contents

• Abstract
• Executive Summary
  • What This Means
• Methodology
• Wi-Fi 6 Background
• Wi-Fi 6 Awareness
• Likelihood to Upgrade to Wi-Fi 6
• Survey Demographics
  • Demographic Profile of U.S. Consumer Respondents
• Definitions
• About iGR
  • Disclaimer

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List of Tables

• Table 1: Wi-Fi 6 Awareness
• Table 2: Wi-Fi 6 Unawareness by Wi-Fi Installation in Home
• Table 3: Wi-Fi 6 Unawareness by Wi-Fi Calling
• Table 4: Wi-Fi 6 Unawareness by Video Chat Activity
• Table 5: Wi-Fi 6 Unawareness by Employment Status
• Table 6: Wi-Fi 6 Unawareness by Work-from-Home Status
• Table 7: Wi-Fi 6 Unawareness by Wi-Fi Connection at Work/School
• Table 8: Wi-Fi 6 Unawareness by Number of Household
• Table 9: Wi-Fi 6 Unawareness by Children in Household
• Table 10: Wi-Fi 6 Unawareness by Age
• Table 11: Wi-Fi 6 Unawareness by Area
• Table 12: Likelihood to Switch to Wi-Fi 6
• Table 13: Respondent Age
• Table 14: Respondent Gender
• Table 15: Respondent Marital Status
• Table 16: Respondent Ethnic Background
• Table 17: Respondent Annual Household Income
• Table 18: Respondent Level of Education
• Table 19: Size of Household
• Table 20: Age of Children in Household
• Table 21: Respondent Region
• Definitions Table

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List of Charts

• Figure A: Wi-Fi 6 Awareness
• Figure 1: Wi-Fi 6 Awareness
• Figure 2: Wi-Fi 6 Unawareness by Wi-Fi Installation in Home
• Figure 3: Wi-Fi 6 Unawareness by Wi-Fi Calling
• Figure 4: Wi-Fi 6 Unawareness by Video Chat Activity
• Figure 5: Wi-Fi 6 Unawareness by Employment Status
• Figure 6: Wi-Fi 6 Unawareness by Work-from-Home Status
• Figure 7: Wi-Fi 6 Unawareness by Wi-Fi Connection at Work/School
• Figure 8: Wi-Fi 6 Unawareness by Number of Household
• Figure 9: Wi-Fi 6 Unawareness by Children in Household
• Figure 10: Wi-Fi 6 Unawareness by Age
• Figure 11: Wi-Fi 6 Unawareness by Area
• Figure 12: Likelihood to Switch to Wi-Fi 6
• Figure 13: Respondent Age
• Figure 14: Respondent Gender
• Figure 15: Respondent Marital Status
• Figure 16: Respondent Ethnic Background
• Figure 17: Respondent Annual Household Income
• Figure 18: Respondent Level of Education
• Figure able 19: Size of Household
• Figure 20: Age of Children in Household
• Figure 21: Respondent Region

For additional information on the Wi-Fi 6: U.S. Mobile Consumers’ Awareness and Interest market study, please contact Iain Gillott at (512) 263-5682 or by email.