U.S. Mobile Consumers and 5G: Awareness and Interest

5G mobile service is available nationwide in the U.S., and mobile operators are also providing 5G home Internet in a growing number of markets. Are U.S. mobile consumers aware of this?

What do those mobile consumers who do not use 5G today expect 5G to deliver? Are they likely to upgrade? And what is motivating their upgrades?

This market study answers these questions and provides more information about the current 5G market in the U.S. The study, which uses results from iGR’s June 2023 survey of over 1,000 U.S. mobile consumers, also looks at the demographic variables in survey respondents’ answers and identifies trends by comparing current data to past results.

---

Key Questions Answered

• How aware are U.S. mobile consumers of 5G?
• What do U.S. mobile consumers know about 5G service availability in the area in which they live?
• What do consumers expect 5G to deliver?
• Are consumers willing to pay more for 5G?
• How likely are U.S. mobile consumers to upgrade in the next year?
• When mobile consumers upgrade to 5G, are they more likely to stay with the same provider or change providers?
• Why are they likely to upgrade to 5G?
• How has U.S. consumers’ awareness and expectations changed over the last two years.

---

Who Should Read

• Mobile operators
• Device OEMs
• Content providers and distributors
• Financial analysts and investors.

---

Table of Contents

• Abstract
• Executive Summary
• What This Means
• Methodology
• U.S. Mobile Operators’ Current 5G Networks
• Spectrum
• AT&T
• Verizon Wireless
• T-Mobile
• UScellular
• Dish
• 5G – Consumers’ Awareness
• 5G Network Perceptions
• 5G – Consumers’ Expectations
• 5G – Consumers’ Likelihood to Upgrade
• Survey Demographics
• Demographic Profile of U.S. Consumer Respondents
• Definitions
• About iGR
  • Disclaimer

---

List of Tables

• Table 1: 5G awareness
• Table 2: 5G awareness: 2020, 2023
• Table 3: 5G availability and awareness
• Table 4: 5G availability and awareness: 2020, 2023
• Table 5: 5G expectations
• Table 6: 5G expectations: 2020, 2023
• Table 7: Willingness to pay for 5G
• Table 8: Willingness to pay for 5G: 2020, 2023
• Table 9: Likelihood to upgrade to 5G
• Table 10: Reasons to upgrade to 5G with current operator
• Table D-1: Respondent Age
• Table D-2: Respondent Gender
• Table D-3: Respondent Marital Status
• Table D-4: Respondent Annual Household Income
• Table D-5: Respondent Level of Education
• Table D-6: Size of Household
• Table D-7: Age of Children in Household
• Table D-8: Respondent Region
• Definitions Table

---

List of Charts and Figures

• Figure A: 5G awareness
• Figure B: Likelihood to upgrade to 5G
• Figure 1: 5G awareness
• Figure 2: 5G awareness: 2020, 2023
• Figure 3: 5G availability and awareness
• Figure 4: 5G availability and awareness: 2020, 2023
• Figure 5: 5G expectations
• Figure 6: 5G expectations: 2020, 2023
• Figure 7: Willingness to pay for 5G
• Figure 8: Willingness to pay for 5G: 2020, 2023
• Figure 9: Likelihood to upgrade to 5G
• Figure 10: Reasons to upgrade to 5G with current operator
• Figure D-1: Respondent Age
• Figure D-2: Respondent Gender
• Figure D-3: Respondent Marital Status
• Figure D-4: Respondent Annual Household Income
• Figure D-5: Respondent Level of Education
• Figure D-6: Size of Household
• Figure D-7: Age of Children in Household
• Figure D-8: Respondent Region

For additional information or to purchase the U.S. Mobile Consumers and 5G: Awareness and Interest market study, please contact Iain Gillott, at (512) 796-1675 or by email.