5G Small Cell Installations: Measuring U.S. consumers’ support

The need for dense RANs in U.S. mobile networks has never been greater given the rollout of 5G networks in both the Sub 6 GHz and mmWave bands. In order for 5G to live up to its promise, many 5G small cells are needed in dense urban, urban and heavily populated suburban areas.

Municipality regulations can slow down the deployment of small cells, and the vocal opposition of residents near the areas where small cells are to be deployed can further sidetrack the deployment. With that in mind, iGR asked U.S. mobile consumers how likely they would support the deployment of 5G small cells where they live.

This market study, based on results from iGR’s October 2020 survey of over 1,000 U.S. mobile consumers, analyzes U.S. mobile consumers’ likelihood to support the deployment of 5G small cells where they live. The results are analyzed according to the location of the respondents’ residence, demographic variables such as age and employment, the respondents’ mobile operator, and the respondents’ awareness of and interest in 5G.

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Key Questions Answered

• How likely are U.S. mobile consumers to support the deployment of 5G small cells where they live?
• Are respondents who live in urban or rural areas more likely to support 5G small cells deployments?
• Which age groups are most likely to support additional 5G infrastructure?
• How is employment and working from home related to the likelihood to support 5G small cells installations?
• How are U.S. consumers’ mobile activities related to the likelihood to support 5G small cells deployments?
• Are mobile consumers of one mobile operator more likely than others to support 5G infrastructure?
• How is U.S. mobile consumers’ awareness of and interest in 5G related to their likelihood to support 5G small cells deployments?

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Who Should Read

• Mobile operators
• Mobile infrastructure vendors
• Device OEMs
• Content providers and distributors
• Financial analysts and investors.

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Table of Contents

• Abstract
• Executive Summary
  • What This Means
• Methodology
• 5G Small Cells Background
• Support for 5G Small Cells
• Support for 5G Small Cells – Demographic Variances
  • Type of Area
  • Age and Children
  • Employment
• Support for 5G Small Cells – Variances by Mobile Activity
• Support for 5G Small Cells – Variances by MNO, 5G Awareness and 5G Interest
• Survey Demographics
  • Demographic Profile of U.S. Consumer Respondents
• Definitions
• About iGR
  • Disclaimer

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List of Tables

• Table 1: Support for 5G Infrastructure
• Table 2: Support for 5G Infrastructure by Type of Area
• Table 3: Support for 5G Infrastructure by Age
• Table 4: Support for 5G Infrastructure by Children at Home
• Table 5: Support for 5G Infrastructure by Employment Status
• Table 6: Support for 5G Infrastructure by Numbers of Days Working from Home
• Table 7: Support for 5G Infrastructure by Time On-the-Go
• Table 8: Support for 5G Infrastructure by On-the-Go Activities
• Table 9: Support for 5G Infrastructure by 5G Awareness
• Table 10: Support for 5G Infrastructure by Awareness of 5G Deployments Where They Live
• Table 11: Support for 5G Infrastructure by Likelihood to Upgrade to 5G
• Table 12: Support for 5G Infrastructure by Mobile Operator
• Table 13: Respondent Age
• Table 14: Respondent Gender
• Table 15: Respondent Marital Status
• Table 16: Respondent Ethnic Background
• Table 17: Respondent Annual Household Income
• Table 18: Respondent Level of Education
• Table 19: Size of Household
• Table 20: Age of Children in Household
• Table 21: Respondent Region
• Definitions Table

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List of Charts

• Figure A: Support for 5G Infrastructure
• Figure 1: Support for 5G Infrastructure
• Figure 2: Support for 5G Infrastructure by Type of Area
• Figure 3: Support for 5G Infrastructure by Type of Area – Somewhat Likely and
• Figure 4: Support for 5G Infrastructure by Age
• Figure 5: Support for 5G Infrastructure by Age – Somewhat Likely and Very Likely
• Figure 6: Support for 5G Infrastructure by Children at Home
• Figure 7: Support for 5G Infrastructure by Children at Home – Likely and Very Likely
• Figure 8: Support for 5G Infrastructure by Employment Status
• Figure 9: Support for 5G Infrastructure by Employment Status – Somewhat Likely and Very Likely
• Figure 10: Support for 5G Infrastructure by Numbers of Days Working from Home
• Figure 11: Support for 5G Infrastructure by Numbers of Days Working from Home – Somewhat Likely and Very Likely
• Figure 12: Support for 5G Infrastructure by Time On-the-Go
• Figure 13: Support for 5G Infrastructure by Time On-the-Go – Somewhat Likely and Very Likely
• Figure 14: Support for 5G Infrastructure by On-the-Go Activities
• Figure 15: Support for 5G Infrastructure by 5G Awareness
• Figure 16: Support for 5G Infrastructure by Awareness of 5G Deployments Where They Live
• Figure 17: Support for 5G Infrastructure by Likelihood to Upgrade to 5G
• Figure 18: Support for 5G Infrastructure by Mobile Operator
• Figure 19: Support for 5G Infrastructure by Mobile Operator – Very likely and somewhat likely
• Figure 20: Respondent Age
• Figure 21: Respondent Gender
• Figure 22: Respondent Marital Status
• Figure 23: Respondent Ethnic Background
• Figure 24: Respondent Annual Household Income
• Figure 25: Respondent Level of Education
• Figure 26: Size of Household
• Figure 27: Age of Children in Household
• Figure 28: Respondent Region

For additional information on the 5G Small Cell Installations: Measuring U.S. consumers’ support market study, please contact Iain Gillott at (512) 263-5682 or by email.