U.S. Home Broadband Usage Forecast, 2022 – 2027: High-quality video driving home usage

Home broadband usage in the U.S. has increased continuously over the last decade as U.S. consumers have expanded their use of the Internet and now engage in many high usage activities, such as video chatting, video conferencing and video streaming services on a variety of devices on their home Wi-Fi networks.

This market study estimates the amount of data used over home broadband connections in U.S. households from 2022 to 2027.

Additionally, the forecast divides the data usage between video and non-video content. In addition to the five-year forecast, this market study discusses the home broadband usage behaviors of U.S. consumers, using results from iGR’s June 2023 survey of over 1,000 U.S. mobile consumers.

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Key Questions Answered

• What are the home broadband usage characteristics of U.S. consumers in iGR’s survey? Specifically, what type of Internet connection, Wi-Fi, and devices do they use?
• Which broadband technologies are being used and what connection speeds are being provided to U.S. households?
• How many different Wi-Fi-enabled devices are typically used in a household?
• What activities do U.S. consumers engage in on their home broadband connection?
• What are the video usage habits of U.S. consumers?
• How much home broadband is used today by U.S. households, and how will this amount change over the five-year forecast period?
• How much home broadband is driven by video applications? How will video usage impact future home broadband usage?

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Who Should Read

• Mobile operators
• Cable MSOs and other fixed broadband providers
• Device OEMs
• Content providers and distributors
• Financial analysts and investors.

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Table of Contents

• Abstract
• Executive Summary
• Home Broadband Forecast
• What This Means
• Methodology
• U.S. Consumer Home Broadband Usage and Devices
• Home Internet Service
• Home Wi-Fi Network
• Devices Used in the Home
• Online Activities at Home
• Video Behavior at Home
• Alternatives to Home Broadband
• U.S. Home Broadband Usage Forecast Methodology
• Data Amounts Associated with Online Activities
• Forecast Assumptions and Drivers
• Forecast Methodology
• U.S. Home Broadband Usage Forecast
• U.S. Home Broadband Video Usage Forecast
• Drivers and Assumptions
• Video Usage Forecast
• Survey Demographics
• Demographic Profile of U.S. Consumer Respondents
• Definitions
• About iGR
  • Disclaimer

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List of Tables

• Table 1: Telecom Services at Home
• Table 2: Types of Home Internet Service
• Table 3: Interest in 5G Home Internet Service
• Table 4: Speed of Home Internet Service
• Table 5: Speed of Home Internet Service among U.S. Mobile Consumers, 2020 and 2023
• Table 6: Most Important Internet Quality
• Table 7: Number of Wi-Fi Access Points at Home
• Table 8: Devices Used in the Home
• Table 9: Number of In-Home Devices
• Table 10: Number of In-Home Devices, 2018-2020, 2023
• Table 11: Online Activities While at Home
• Table 12: Frequency of Online Activities While at Home
• Table 13: Online Activities While at Home, 2019, 2020, 2023
• Table 14: Frequent Activity Users While at Home, 2019, 2020, 2023
• Table 15: Frequency of Watching Video Content among U.S. Mobile Consumers
• Table 16: Percentage of Video Time on an Internet Video Service
• Table 17: Regarding U.S. Mobile Consumers with No Home Internet Service
• Table 18: Average Bandwidth Usage, GB per Household per Month
• Table 19: Penetration of Broadband in U.S. Households
• Table 20: Total U.S. Household Broadband Data Usage per Month, 2022-2027 (PBs)
• Table 21: Average Video Usage as Percent of Average Total Home Broadband Data Usage, 2022-2027
• Table 22: Total U.S. Household Video Data Usage per Month, as Percent of Total U.S. Household Broadband Data Usage, 2022-2027 (PBs)
• Table D-1: Respondent Age
• Table D-2: Respondent Gender
• Table D-3: Respondent Marital Status
• Table D-4: Respondent Annual Household Income
• Table D-5: Respondent Level of Education
• Table D-6: Size of Household
• Table D-7: Age of Children in Household
• Table D-8: Respondent Region
• Definitions Table

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List of Charts and Figures

• Figure A: Average Video Usage and Average Total Home Broadband Data Usage, 2022-2027
• Figure B: Total U.S. Household Broadband Data Usage per Month, 2022-2027 (PBs)
• Figure 1: Telecom Services at Home
• Figure 2: Types of Home Internet Service
• Figure 3: Interest in 5G Home Internet Service among U.S. Mobile Consumers
• Figure 4: Speed of Home Internet Service
• Figure 5: Speed of Home Internet Service among U.S. Mobile Consumers, 2020 and 2023
• Figure 6: Most Important Internet Quality
• Figure 7: Number of Wi-Fi Access Points at Home
• Figure 8: Devices Used in the Home
• Figure 9: Number of In-Home Devices
• Figure 10: Number of In-Home Devices, 2018-2020, 2023
• Figure 11: Online Activities While at Home
• Figure 12: Frequency of Online Activities While at Home
• Figure 13: Online Activities While at Home, 2019, 2020, 2023
• Figure 14: Frequent Activity Users While at Home, 2019, 2020, 2023
• Figure 15: Frequency of Watching Video Content among U.S. Mobile Consumers
• Figure 16: Percentage of Video Time on an Internet Video Service
• Figure 17: Regarding U.S. Mobile Consumers with No Home Internet Service
• Figure 18: Average Bandwidth Usage, GB per Household per Month
• Figure 19: Penetration of Broadband in U.S. Households
• Figure 20: Total U.S. Household Broadband Data Usage per Month, 2022-2027 (PBs)
• Figure 21: Average Video Usage and Average Total Home Broadband Data Usage, 2022-2027
• Figure 22: Total U.S. Household Video Data Usage per Month, as Percent of Total U.S. Household Broadband Data Usage, 2022-2027 (PBs)
• Figure D-1: Respondent Age
• Figure D-2: Respondent Gender
• Figure D-3: Respondent Marital Status
• Figure D-4: Respondent Annual Household Income
• Figure D-5: Respondent Level of Education
• Figure D-6: Size of Household
• Figure D-7: Age of Children in Household
• Figure D-8: Respondent Region

For additional information or to purchase the U.S. Home Broadband Usage Forecast, 2022 – 2027 market study, please contact Iain Gillott, at (512) 796-1675 or by email.