U.S. 5G Home Internet: Mobile Consumer Interest

Two of the three major mobile operators in the U.S. are actively marketing a 5G Home Internet product as an alternative to traditional cable, DSL and fiber home Internet products. Are U.S. mobile consumers interested?

This market study, based on results from iGR’s June 2023 survey of over 1,000 U.S. mobile consumers, provides insight into this question, as well as a summary of the 5G Home Internet products currently available.

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Key Questions Answered

• What 5G Home Internet products are currently available in the U.S.?
• How interested are U.S. consumers in 5G Home Internet?
• How does this interest vary by the consumers’ adoption of different telecom products, the consumers’ online activities and other demographic variables?
• How much are U.S. mobile consumers willing to pay for 5G Home Internet?
• How does this willingness to pay vary by the consumers’ adoption of different telecom products, the consumers’ online activities and other demographic variables?

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Who Should Read

• Mobile operators
• Internet Service Providers
• Device OEMs
• Infrastructure providers
• Corporate applications and service vendors
• Content providers and distributors
• Financial analysts and investors.

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Table of Contents

• Abstract
• Executive Summary
• What This Means
• Methodology
• U.S. 5G Home Internet Services
• Verizon Wireless
• T-Mobile
• AT&T
• Impact on Cable
• 5G Home Internet Survey Results
• Survey Demographics
• Demographic Profile of U.S. Consumer Respondents
• Definitions
• About iGR
  • Disclaimer

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List of Tables

• Table 1: 5G Home Internet Services
• Table 2: Interest in 5G Home Internet
• Table 3: Interest in 5G Home Internet, 2020 and 2023
• Table 4: Willingness to Pay for 5G Home Internet
• Table D-1: Respondent Age
• Table D-2: Respondent Gender
• Table D-3: Respondent Marital Status
• Table D-4: Respondent Annual Household Income
• Table D-5: Respondent Level of Education
• Table D-6: Size of Household
• Table D-7: Age of Children in Household
• Table D-8: Respondent Region
• Definitions Table

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List of Charts and Figures

• Figure A: Interest in 5G Home Internet
• Figure 1: Interest in 5G Home Internet
• Figure 2: Interest in 5G Home Internet, 2020 and 2023
• Figure 3: Willingness to Pay for 5G Home Internet
• Figure D-1: Respondent Age
• Figure D-2: Respondent Gender
• Figure D-3: Respondent Marital Status
• Figure D-4: Respondent Annual Household Income
• Figure D-5: Respondent Level of Education
• Figure D-6: Size of Household
• Figure D-7: Age of Children in Household
• Figure D-8: Respondent Region

For additional information or to purchase the U.S. 5G Home Internet market study, please contact Iain Gillott, at (512) 796-1675 or by email.