Content for All - The Potential for LTE Broadcast/eMBMS
As smartphones and tablets reach saturation levels in many markets, mobile operators are challenged with meeting the increased demand for mobile data while minimizing capital and operating expenditures. iGR’s own forecasts show a 15 times increase in the world’s monthly data consumption in the next five years.
LTE Broadcast or eMBMS (evolved Multimedia Broadcast Multicast Service) provides an answer to part of the mobile operators’ challenges. Simply put, LTE Broadcast (eMBMS) enables a Single Frequency Network (SFN) broadcast capability within LTE, so that the same content can be sent to a large number of users at the same time, resulting in a more efficient use of network resources than each user requesting the same content and then having the content unicast to each user. eMBMS was originally defined in Release 8 and 9 of the 3GPP standards and has been enhanced in Releases 10 and 11.
Several major LTE operators were interviewed for this white paper. The paper discusses the operators’ perceptions of both the benefits of LTE Broadcast, as well as their concerns.