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White Papers

Home Broadband Cord Cutting: Is it being replaced with LTE and 5G?

Details

Pages: 8

Thirty years ago, the idea of not having a landline telephone at home was preposterous, but over time cellular technology improved and the result was that consumers started disconnecting their landline telephones to rely solely on their cell phones. Next, as over-the-top video subscription services (such as Netflix and Hulu) became more popular and offered more content choices, some consumers saw less value in their cable/satellite TV package and disconnected the service. Now, a pattern to disconnect home broadband service is emerging.

This white paper discusses the adoption levels of home Internet broadband service in the U.S. over the last several years. The paper also discusses trends surrounding the disconnection of the service, including the reasons for doing so. Results from recent iGR surveys of U.S. mobile consumers are included.