4G LTE Network Management: The Reality of Evolved Packet Core Management
The economic slowdown and sluggish rebound in the U.S. is forcing many businesses to reevaluate their business plans. At the center of that review is a hard look at the health of the business model, and whether improvement is needed to take advantage of changing customer dynamics and business pressures. A growing number of small- to medium-sized businesses (SMBs) are choosing to evolve to an activity-based billing model to reduce customer churn and increase revenues.
Activity-based billing (sometimes referred to as activity-‐based pricing) is where the business charges a fee based on how customers use a product or service (activities), as opposed to a flat subscription price. Often these activities can be bundled or dynamically combined with other offers, which can increase revenue and even customer satisfaction.
iGR’s white paper, Generating New Revenues: The Rise of Activity-‐Based Billing Models, provides details on activity-based billing models currently in use, as well as the plans of SMBs to implement these new billing structures.