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Wireless & Mobile Landscape

U.S. Mobile Consumers and Online Security: Who’s concerned and who’s not?

U.S. mobile consumers use their smartphones, tablets, laptops, and desktops for a wide range of online activities, including communication, social networking, video watching, online shopping and online banking.

What are their perceptions regarding their online security when performing these activities? This market study answers that question using results from iGR’s March 2017 survey of over 1,000 U.S. mobile consumers.

The market study measures consumers’ overall concern about online security, identifies on which networks consumers feel most secure, and compares perceptions of security for online banking and online shopping. In addition, it analyzes responses and identifies trends according to multiple demographic and mobile service variables.


Key Questions Answered

  • How do U.S. mobile consumers describe their overall concern with online security?
  • How often do U.S. mobile consumers change their password on their mobile applications?
  • How do U.S. mobile consumers’ perception of security differ between networks, such as public, home, school, and work Wi-Fi, home and work wired Internet, and LTE?
  • For online banking and online shopping, which networks do consumers use without a security concern?
  • How do perceptions of security vary according to mobile service variables, such as mobile service provider, devices used, and date of last purchase of a mobile device?
  • How do perceptions of security vary according to demographic variables, such as age, employment status, and education?

Who Should Read

  • Mobile operators
  • Cable MSOs and other fixed broadband providers
  • Device OEMs
  • Content providers and distributors
  • Financial analysts and investors.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • U.S. Mobile Consumers and Online Security
    • Overall Concern
    • Frequency of Password Change
  • Security Perceptions of Various Network Connections
    • Perceptions by Network
      • LTE Trends
      • Home Wi-Fi Trends
      • Home Wired Internet Trends
    • Online Banking
      • LTE Trends
      • Home Wi-Fi Trends
      • Home Wired Internet Trends
    • Online Shopping
      • LTE Trends
      • Home Wi-Fi Trends
      • Home Wired Internet Trends
  • Comparison of Security Perceptions
  • Consumer Demographics
  • Demographic Profile of U.S. Consumer Respondents
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Overall Concern with Online Security
  • Table 2: Careful and Concerned by Mobile Service Provider
  • Table 3: Careful and Concerned by Age
  • Table 4: Frequency of Password Change on Mobile Applications
  • Table 5: Change Password by Age
  • Table 6: Change Password by Mobile Service Provider
  • Table 7: Security Perception by Network
  • Table 8: Perceived Secure Connections for Online Banking
  • Table 9: Perceived Secure Connections for Online Shopping
  • Table 10: Perceived Secure Connections - Comparison
  • Table 11: Respondent Age
  • Table 12: Respondent Gender
  • Table 13: Respondent Ethnic Background
  • Table 14: Respondent Annual Household Income
  • Table 15: Respondent Level of Education
  • Table 16: Age of Children in Household
  • Table 17: Respondent Region
  • Table 18: Respondent Marital Status

List of Charts and Figures

  • Figure A: Overall Concern with Online Security
  • Figure B: Careful and Concerned by Age
  • Figure C: Security Perception by Network
  • Figure 1: Overall Concern with Online Security
  • Figure 2: Careful and Concerned by Mobile Service Provider
  • Figure 3: Careful and Concerned by Age
  • Figure 4: Frequency of Password Change on Mobile Applications
  • Figure 5: Change Password by Age
  • Figure 6: Change Password by Mobile Service Provider
  • Figure 7: Security Perception by Network
  • Figure 8: Perceived Secure Connections for Online Banking
  • Figure 9: Perceived Secure Connections for Online Shopping
  • Figure 10: Perceived Secure Connections - Comparison
  • Figure 11: Respondent Age
  • Figure 12: Respondent Gender
  • Figure 13: Respondent Ethnic Background
  • Figure 14: Respondent Annual Household Income
  • Figure 15: Respondent Level of Education
  • Figure 16: Age of Children in Household
  • Figure 17: Respondent Region
  • Figure 18: Respondent Marital Status

For additional information on the U.S. Mobile Consumers and Online Security: Who’s concerned and who’s not? market study, please contact Iain Gillott, at (512) 263-5682 or by email.