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Wireless & Mobile Landscape

U.S. Mobile Consumers: Who needs TV & Internet?

Not every mobile consumer in the U.S. has a cable/satellite TV service or a home Internet service. Those without a TV service often rely on their home Internet or mobile service. Similarly, those without a home Internet service are likely to depend on their mobile service. In this market study iGR looks at the trends surrounding those without these two home telecom services.

This market study looks at U.S. mobile consumers’ current usage of cable/satellite TV services and home Internet services and focuses on those that have disconnected the services or are likely to disconnect in the future. The results presented are based on iGR’s October 2020 survey of over 1,000 U.S. mobile consumers, as well as previous surveys. Results are further analyzed according to many demographic variables.


Key Questions Answered

  • What percentage of U.S. mobile consumers have a cable/satellite TV service? How has this percentage changed over the last two years?
  • Who is most likely to have a cable/satellite TV service?
  • How likely will additional cable/satellite TV subscribers disconnect their TV service?
  • Did those mobile consumers without a cable/satellite TV service have the service previously?
  • How do mobile consumers without a cable/satellite TV service generally watch TV content at home?
  • What percentage of U.S. mobile consumers have a home Internet service? How has this percentage changed over the last two years?
  • Who is most likely to have a home Internet service?
  • How do mobile consumers without a home Internet service generally access the Internet?
  • Did those mobile consumers without a home Internet service have the service previously? When did they disconnect and from which provider?

Who Should Read

  • Mobile operators
  • Mobile infrastructure vendors
  • Cable MSOs and other fixed broadband providers
  • Device OEMs
  • Content providers and distributors
  • Financial analysts and investors.

Table of Contents

  • Abstract
  • Executive Summary
    • Cable / Satellite TV Service
    • Home Internet Service
    • What This Means
  • Methodology
  • The Trend to Disconnect TV Service
    • Mobile Consumers with TV Service
    • Mobile Consumers without TV Service
  • Trends Regarding Home Internet Service
    • Mobile Consumers with Home Internet Service
    • Mobile Consumers without a Home Internet Service
  • Survey Demographics
    • Demographic Profile of U.S. Consumer Respondents
  • Definitions
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Telecom Services at Home among U.S. Mobile Consumers
  • Table 2: U.S. Mobile Consumers with Home Cable/Satellite TV Service, 2018 - 2020
  • Table 3: Likelihood to Disconnect TV Service
  • Table 4: Disconnection of Previous TV Service
  • Table 5: How Watch TV at Home
  • Table 6: Telecom Services at Home among U.S. Mobile Consumers
  • Table 7: U.S. Mobile Consumers with Home Internet Service, 2018 - 2020
  • Table 8: Regarding U.S. Mobile Consumers with No Home Internet Service
  • Table 9: Disconnection of Previous Home Internet Service
  • Table 10: When Home Internet Service was Disconnected
  • Table 11: Previous Home Internet Service Provider
  • Table 12: Respondent Age
  • Table 13: Respondent Gender
  • Table 14: Respondent Marital Status
  • Table 15: Respondent Ethnic Background
  • Table 16: Respondent Annual Household Income
  • Table 17: Respondent Level of Education
  • Table 18: Size of Household
  • Table 19: Age of Children in Household
  • Table 20: Respondent Region
  • Definitions Table

List of Charts

  • Figure A: U.S. Mobile Consumers with Home Cable/Satellite TV Service, 2018 - 2020
  • Figure 1: Telecom Services at Home among U.S. Mobile Consumers
  • Figure 2: U.S. Mobile Consumers with Home Cable/Satellite TV Service, 2018 - 2020
  • Figure 3: Likelihood to Disconnect TV Service
  • Figure 4: Disconnection of Previous TV Service
  • Figure 5: How Watch TV at Home
  • Figure 6: Telecom Services at Home among U.S. Mobile Consumers
  • Figure 7: U.S. Mobile Consumers with Home Internet Service, 2018 - 2020
  • Figure 8: Regarding U.S. Mobile Consumers with No Home Internet Service
  • Figure 9: Disconnection of Previous Home Internet Service
  • Figure 10: When Home Internet Service was Disconnected
  • Figure 11: Previous Home Internet Service Provider
  • Figure 12: Likelihood to Switch to Wi-Fi 6
  • Figure 12: Respondent Age
  • Figure 13: Respondent Gender
  • Figure 14: Respondent Marital Status
  • Figure 15: Respondent Ethnic Background
  • Figure 16: Respondent Annual Household Income
  • Figure 17: Respondent Level of Education
  • Figure 18: Size of Household
  • Figure 19: Age of Children in Household
  • Figure 20: Respondent Region

For additional information on the U.S. Mobile Consumers: Who needs TV & Internet? market study, please contact Iain Gillott at (512) 263-5682 or by email.