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Wireless & Mobile Landscape

U.S. Home Broadband and Wi-Fi Usage Forecast, 2018-2023: Unlimited data on increasingly faster speeds

Home broadband usage in the U.S. has increased continuously over the last decade as U.S. consumers have expanded their typical activities on the Internet and now engage in social networking, video chatting and video streaming services on a variety of devices on their home Wi-Fi networks.

This market study estimates the amount of data used over home broadband connections in U.S. households from 2018 to 2023. Additionally, the forecast divides the data usage into that provided by wired Ethernet or Wi-Fi, and it is also splits usage between video and non-video content. In addition to the five-year forecast, this market study discusses the home broadband usage behaviors of U.S. consumers, using results from iGR’s January 2019 survey of over 1,000 U.S. mobile consumers.


Key Questions Answered

  • What defines the home broadband usage of U.S. consumers in iGR’s survey? Specifically, what type of Internet connection, Wi-Fi, and devices do they use?
  • What activities do U.S. consumers engage in on their home broadband connection?
  • What are the video usage habits of U.S. consumers?
  • How have subscription rates to cable TV services and home Internet services changed over the last two years?
  • How many U.S. households have broadband Internet service? How is this adoption rate related to age, income and education level?
  • Which broadband technologies are being used and what connection speeds are being provided to U.S. households?
  • How much home broadband is used today by U.S. households, and how will this amount change over the five-year forecast period?
  • How does usage compare between four quartiles of households that range from low-usage households to high-usage households?
  • How many different Wi-Fi-enabled devices are typically used in a household?
  • How much home broadband is driven by devices connected to a Wi-Fi network in U.S. households?
  • How much home broadband is driven by video applications and non-video applications?

Who Should Read

  • Mobile operators
  • Cable MSOs and other fixed broadband providers
  • Device OEMs
  • Content providers and distributors
  • Financial analysts and investors.

Table of Contents

  • Abstract
  • Executive Summary
    • What This Means
  • Methodology
  • U.S. Consumer Home Broadband Usage and Devices
    • Home Internet Service
    • Home Wi-Fi Network
    • Devices Used in the Home
    • Online Activities at Home
  • U.S. Consumer Video Usage
    • Frequency
    • Locations
    • Internet Video Sources
  • The Trend to Disconnect TV Service
    • Mobile Consumers without TV Service
    • Mobile Consumers with TV Service
  • Trends Regarding Disconnection of Home Internet Service
  • U.S. Home Broadband Background Information
    • Number of Household Connections
    • Household Connections by Technology
    • Household Connections by Income
    • Household Connections by Education
    • Household Connections by Age
    • Household Connections by Speed
    • Trend Toward Higher Speeds
  • iGR Home Broadband Forecast Background Information
    • Data Amounts Associated with Online Activities
    • Quartiles
  • iGR Home Broadband Forecast
    • Number of Household Devices
    • Number of Household Connections
    • Speed of Broadband Connections
    • Speed of Broadband Connections as a Determinant of Quartiles
    • Quartile Descriptions
    • Forecast Assumptions and Drivers
    • Total Home Broadband Usage Estimate
  • iGR Home Broadband Wi-Fi Usage Forecast
    • Drivers and Assumptions
    • Wi-Fi Usage Forecast
  • iGR Home Broadband Video Usage Forecast
    • Drivers and Assumptions
    • Video Usage Forecast
  • Survey Demographics
    • Demographic Profile of U.S. Consumer Respondents
  • Definitions
  • About iGR
    • Disclaimer

List of Tables

  • Table A: Forecast of Household BW Usage, 2018-2023 (GB/Month/HH)
  • Table B: Forecast of Household BW Usage on Wi-Fi, 2018-2023 (GB/Month/HH)
  • Table 1: Telecom Services at Home among U.S. Mobile Consumers
  • Table 2: Types of Home Internet Service among U.S. Mobile Consumers
  • Table 3: Interest in 5G Home Internet Service among U.S. Mobile Consumers
  • Table 4: Speed of Home Internet Service among U.S. Mobile Consumers
  • Table 5: Number of Wi-Fi Access Points at Home
  • Table 6: Devices Used in the Home
  • Table 7: Internet TV Set-up
  • Table 8: Number of In-Home Devices
  • Table 9: Mobile Device Usage in the Home
  • Table 10: Locations of Automatic Wi-Fi Connection
  • Table 11: Online Activities While at Home
  • Table 12: Frequency of Online Activities While at Home
  • Table 13: Type of Connection for Online Activities While at Home
  • Table 14: Home Internet Usage Caps
  • Table 15: Future Home Internet Usage
  • Table 16: Frequency of Watching Video Content
  • Table 17: Locations for Watching Video Content among U.S. Mobile Consumers
  • Table 18: Internet Video Services Used among U.S. Mobile Consumers
  • Table 19: Frequency of Internet Video Services Used among U.S. Mobile Consumers
  • Table 20: Percentage of Video Time on an Internet Video Service
  • Table 21: Disconnection of Previous TV Service among U.S. Mobile Consumers
  • Table 22: Why Disconnected TV Service
  • Table 23: How Watch TV at Home without TV Service among U.S. Mobile Consumers
  • Table 24: Likelihood to Disconnect TV Service among U.S. Mobile Consumers
  • Table 25: Why Might Disconnect TV Service among U.S. Mobile Consumers
  • Table 26: Regarding U.S. Mobile Consumers with No Home Internet Service
  • Table 27: Disconnection of Previous Home Internet Service among U.S. Mobile Consumers
  • Table 28: When Home Internet Service was Disconnected
  • Table 29: Why Home Internet Service was Disconnected
  • Table 30: Distribution of Fixed U.S. Residential Connections by Technology
  • Table 31: Distribution of Fixed U.S. Residential Connections by Income Decile
  • Table 32: Distribution of Fixed U.S. Residential Connections by Education Decile
  • Table 33: Distribution of Fixed U.S. Residential Connections by Age Decile
  • Table 34: Distribution of U.S. Fixed Residential Connections by Downstream Speed
  • Table 35: Devices per Household, 2018-2023
  • Table 36: Penetration of Broadband in U.S. Households
  • Table 37: Actual Peak Download Speeds Compared to Advertised Rates by Provider
  • Table 38: Actual Peak Download Speeds Compared to Advertised Rates by Service Tiers
  • Table 39: FCC Data Rates by iGR Quartiles, 2018
  • Table 40: First Quartile
  • Table 41: Second Quartile
  • Table 42: Third Quartile
  • Table 43: Fourth Quartile
  • Table 44: Forecast of Household BW Usage by Quartile, 2018-2023
  • Table 45: Number of U.S. Household Connections per Quartile, 2018-2023
  • Table 46: Total U.S. HH Home Broadband Data Usage per Month by Quartile, 2018-2023 (PBs)
  • Table 47: Total U.S. HH Home Broadband Data Usage per Month by Quartile, 2018-2023 (Percentage)
  • Table 48: Wi-Fi as Percent of First Quartile HH’s Total Home Broadband Data Usage, 2018-2023
  • Table 49: Wi-Fi as Percent of Second Quartile HH’s Total Home Broadband Data Usage, 2018-2023
  • Table 50: Wi-Fi as Percent of Third Quartile HH’s Total Home Broadband Data Usage, 2018-2023
  • Table 51: Wi-Fi as Percent of Fourth Quartile HH’s Total Home Broadband Data Usage, 2018-2023
  • Table 52: Average Wi-Fi Usage as Percent of Average Total Home Broadband Data Usage, 2018-2023
  • Table 53: Video and Non-Video Percent of First Quartile HH Total Home Broadband Data Usage, 2018-2023
  • Table 54: Video and Non-Video Percent of Second Quartile HH Total Home Broadband Data Usage, 2018-2023
  • Table 55: Video and Non-Video Percent of Third Quartile HH Total Home Broadband Data Usage, 2018-2023
  • Table 56: Video and Non-Video Percent of Fourth Quartile HH Total Home Broadband Data Usage, 2018-2023
  • Table 57: Average Video Usage as Percent of Average Total Home Broadband Data Usage, 2018-2023
  • Table 58: Respondent Age
  • Table 59: Respondent Gender
  • Table 60: Respondent Ethnic Background
  • Table 61: Respondent Annual Household Income
  • Table 62: Respondent Level of Education
  • Table 63: Age of Children in Household
  • Table 64: Respondent Region
  • Table 65: Respondent Marital Status
  • Definitions Table

List of Charts

  • Figure A: Forecast of Household BW Usage, 2018-2023 (GB/Month/HH)
  • Figure B: Average Wi-Fi Usage as Portion of Average Home Broadband Data Usage, 2018-2023
  • Figure 1: Telecom Services at Home among U.S. Mobile Consumers
  • Figure 2: Types of Home Internet Service among U.S. Mobile Consumers
  • Figure 3: Interest in 5G Home Internet Service among U.S. Mobile Consumers
  • Figure 4: Speed of Home Internet Service among U.S. mobile consumers
  • Figure 5: Number of Wi-Fi Access Points at Home
  • Figure 6: Devices Used in the Home
  • Figure 7: Internet TV Set-up
  • Figure 8: Number of In-Home Devices
  • Figure 9: Mobile Device Usage in the Home
  • Figure 10: Locations of Automatic Wi-Fi Connection
  • Figure 11: Online Activities While at Home
  • Figure 12: Frequency of Online Activities While at Home
  • Figure 13: Type of Connection for Online Activities While at Home
  • Figure 14: Home Internet Usage Caps
  • Figure 15: Future Home Internet Usage
  • Figure 16: Frequency of Watching Video Content
  • Figure 17: Locations for Watching Video Content among U.S. Mobile Consumers
  • Figure 18: Internet Video Services Used among U.S. Mobile Consumers
  • Figure 19: Frequency of Internet Video Services Used among U.S. Mobile Consumers
  • Figure 20: Percentage of Video Time on an Internet Video Service
  • Figure 21: Disconnection of Previous TV Service among U.S. Mobile Consumers
  • Figure 22: Why Disconnected TV Service
  • Figure 23: How Watch TV at Home without TV Service among U.S. Mobile Consumers
  • Figure 24: Likelihood to Disconnect TV Service among U.S. Mobile Consumers
  • Figure 25: Why Might Disconnect TV Service among U.S. Mobile Consumers
  • Figure 26: Regarding U.S. Mobile Consumers with No Home Internet Service
  • Figure 27: Disconnection of Previous Home Internet Service among U.S. Mobile Consumers
  • Figure 28: When Home Internet Service was Disconnected
  • Figure 29: Why Home Internet Service was Disconnected
  • Figure 30: Distribution of Fixed U.S. Residential Connections by Technology
  • Figure 31: Distribution of Fixed U.S. Residential Connections by Income Decile
  • Figure 32: Distribution of Fixed U.S. Residential Connections by Education Decile
  • Figure 33: Distribution of Fixed U.S. Residential Connections by Age Decile
  • Figure 34: Distribution of U.S. Fixed Residential Connections by Downstream Speed
  • Figure 35: Distribution of U.S. Fixed Residential Connections by Speed (Percentage)
  • Figure 36: Percentage of Fixed Residential Connections with speeds over 3 Mbps, 2011-2017
  • Figure 37: Median Downstream Speed for Fixed Residential Connections, 2014-2017
  • Figure 38: Devices per Household, 2018-2023
  • Figure 39: Penetration of Broadband in U.S. Households
  • Figure 40: Forecast of Household BW Usage by Quartile, 2018-2023
  • Figure 41: Number of U.S. Household Connections per Quartile, 2018-2023
  • Figure 42: Total U.S. HH Home Broadband Data Usage per Month by Quartile, 2018-2023 (PBs)
  • Figure 43: Total U.S. HH Home Broadband Data Usage per Month by Quartile, 2018-2023(Percentage)
  • Figure 44: Wi-Fi as Portion of First Quartile HH’s Total Home Broadband Data Usage, 2018-2023, (GB/month/HH)
  • Figure 45: Wi-Fi as Portion of Second Quartile HH’s Total Home Broadband Data Usage, 2018-2023, (GB/month/HH)
  • Figure 46: Wi-Fi as Portion of Third Quartile HH’s Total Home Broadband Data Usage, 2018-2023, (GB/month/HH)
  • Figure 47: Wi-Fi as Portion of Fourth Quartile HH’s Total Home Broadband Data Usage, 2018-2023, (GB/month/HH)
  • Figure 48: Average Wi-Fi Usage as Portion of Average Total Home Broadband Data Usage, 2018-2023
  • Figure 49: Video and Non-Video Home Broadband Data Usage for First Quartile HH, 2018-2023
  • Figure 50: Video and Non-Video Home Broadband Data Usage for Second Quartile HH, 2018-2023
  • Figure 51: Video and Non-Video Home Broadband Data Usage for Third Quartile HH, 2018-2023
  • Figure 52: Video and Non-Video Home Broadband Data Usage for Fourth Quartile HH, 2018-2023
  • Figure 53: Average Video Usage as Portion of Average Total Home Broadband Data Usage, 2018-2023
  • Figure 54: Respondent Age
  • Figure 55: Respondent Gender
  • Figure 56: Respondent Ethnic Background
  • Figure 57: Respondent Annual Household Income
  • Figure 58: Respondent Level of Education
  • Figure 59: Age of Children in Household
  • Figure 60: Respondent Region
  • Figure 61: Respondent Marital Status

For additional information on the U.S. Home Broadband & Wi-Fi Usage Forecast, 2018-2023 market study, please contact Iain Gillott at (512) 263-5682 or by email.