Wireless & Mobile Landscape

U.S. Home Broadband and Wi-Fi Usage Forecast, 2017-2022: Faster speeds and more data

It is no surprise that home broadband usage in the U.S. is growing, as U.S. consumers increasingly engage in social networking, video chatting and other basic web activities on a variety of devices on their home Wi-Fi networks. And even more significantly, a growing number of U.S. consumers choose to watch much of their TV and movie content on the Internet using streaming video services, instead of through a traditional cable or satellite TV service.

Home broadband usage is important to mobile operators and the mobile industry because it is a precursor to outside-the-home usage: if a user gets accustomed to streaming video and music over an in-home Wi-Fi network, then that user is likely to stream the same content when they step outside the home.

This market study estimates the amount of data used over home broadband connections in U.S. households. Additionally, the forecast divides the data usage into that provided by wired Ethernet or Wi-Fi, and it is also splits usage between video and non-video content. In addition to the five-year forecast, this market study discusses the home broadband usage behaviors of U.S. consumers, using results from iGR’s March 2018 survey of over 1,000 U.S. mobile consumers.


Key Questions Answered

  • What defines the home broadband usage of U.S. consumers in iGR’s survey? Specifically, what type of Internet connection, Wi-Fi, and devices do they use?
  • What activities do U.S. consumers engage in on their home broadband connection?
  • What are the video usage habits of U.S. consumers?
  • How many U.S. households have broadband Internet service? How is this adoption rate related to age, income and education level?
  • Which broadband technologies are being used and what connection speeds are being provided to U.S. households?
  • How much home broadband is used today by U.S. households, and how will this amount change over the five-year forecast period?
  • How does usage compare between four quartiles of households that range from low-usage households to high-usage households?
  • How many different Wi-Fi-enabled devices are typically used in a household?
  • How much home broadband is driven by devices connected to a Wi-Fi network in U.S. households?
  • How much home broadband is driven by video applications and non-video applications?

Who Should Read

  • Mobile operators
  • Cable MSOs and other fixed broadband providers
  • Device OEMs
  • Content providers and distributors
  • Financial analysts and investors.

Table of Contents

  • Abstract
  • Executive Summary
    • Home Broadband Forecast
  • Methodology
  • U.S. Consumer Home Broadband Usage and Devices
    • Home Internet Service
    • Home Wi-Fi Network
    • Devices Used in the Home
    • Online Activities at Home
  • U.S. Consumer Video Usage
    • Frequency
    • Locations
    • Internet Video Sources
  • The Trend to Disconnect TV Service
    • Mobile Consumers without TV Service
    • Mobile Consumers with TV Service
  • U.S. Home Broadband Background Information
    • Number of Household Connections
    • Household Connections by Technology
    • Household Connections by Income
    • Household Connections by Education
    • Household Connections by Age
    • Household Connections by Speed
    • Trend Toward Higher Speeds
  • iGR Home Broadband Forecast Background Information
    • Data Amounts Associated with Online Activities
    • Quartiles
  • iGR Home Broadband Forecast
    • Number of Household Devices
    • Number of Household Connections
    • Speed of Broadband Connections
    • Speed of Broadband Connections as a Determinant of Quartiles
    • Quartile Descriptions
    • Forecast Assumptions and Drivers
    • Total Home Broadband Usage Estimate
  • iGR Home Broadband Wi-Fi Usage Forecast
    • Drivers and Assumptions
    • Wi-Fi Usage Forecast
  • iGR Home Broadband Video Usage Forecast
    • Drivers and Assumptions
    • Video Usage Forecast
  • Survey Demographics
    • Demographic Profile of U.S. Consumer Respondents
  • Definitions
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Telecom Services at Home among U.S. Mobile Consumers
  • Table 2: Types of Home Internet Service among U.S. Mobile Consumers
  • Table 3: Speed of Home Internet Service among U.S. Mobile Consumers
  • Table 4: Number of Wi-Fi Access Points at Home
  • Table 5: Devices Used in the Home
  • Table 6: Internet TV Set-up
  • Table 7: Number of In-Home Devices
  • Table 8: Mobile Device Usage in the Home
  • Table 9: Locations of Automatic Wi-Fi Connection
  • Table 10: Online Activities While at Home
  • Table 11: Frequency of Online Activities While at Home
  • Table 12: Type of Connection for Online Activities While at Home
  • Table 13: Frequency of Watching Video Content
  • Table 14: Locations for Watching Video Content among U.S. Mobile Consumers
  • Table 15: Internet Video Services Used among U.S. Mobile Consumers
  • Table 16: Frequency of Internet Video Services Used among U.S. Mobile Consumers
  • Table 17: Percentage of Video Time on an Internet Video Service
  • Table 18: Disconnection of Previous TV Service among U.S. Mobile Consumers
  • Table 19: Why Disconnected TV Service
  • Table 20: How Watch TV at Home without TV Service among U.S. Mobile Consumers
  • Table 21: Likelihood to Disconnect TV Service among U.S. Mobile Consumers
  • Table 22: Why Might Disconnect TV Service among U.S. Mobile Consumers
  • Table 23: Distribution of Fixed U.S. Residential Connections by Technology
  • Table 24: Distribution of Fixed U.S. Residential Connections by Income Decile
  • Table 25: Distribution of Fixed U.S. Residential Connections by Education Decile
  • Table 26: Distribution of Fixed U.S. Residential Connections by Age Decile
  • Table 27: Distribution of U.S. Fixed Residential Connections by Downstream Speed
  • Table 28: Devices per Household, 2017-2022
  • Table 29: Penetration U.S. Households with Broadband
  • Table 30: Actual Peak Download Speeds Compared to Advertised Rates by Provider
  • Table 31: Actual Peak Download Speeds Compared to Advertised Rates by Service Tiers
  • Table 32: FCC Data Rates by iGR Quartiles, 2017
  • Table 33: First Quartile
  • Table 34: Second Quartile
  • Table 35: Third Quartile
  • Table 36: Fourth Quartile
  • Table 37: Forecast of Household BW Usage by Quartile, 2017-2022
  • Table 38: Number of U.S. Household Connections per Quartile, 2017-2022
  • Table 39: Total U.S. HH Home Broadband Data Usage per Month by Quartile, 2017-2022 (PBs)
  • Table 40: Total U.S. HH Home Broadband Data Usage per Month by Quartile, 2017-2022 (Percentage)
  • Table 41: Wi-Fi as Percent of First Quartile HH’s Total Home Broadband Data Usage, 2017-2022
  • Table 42: Wi-Fi as Percent of Second Quartile HH’s Total Home Broadband Data Usage, 2017-2022
  • Table 43: Wi-Fi as Percent of Third Quartile HH’s Total Home Broadband Data Usage, 2017-2022
  • Table 44: Wi-Fi as Percent of Fourth Quartile HH’s Total Home Broadband Data Usage, 2017-2022
  • Table 45: Average Wi-Fi Usage as Percent of Average Total Home Broadband Data Usage, 2017-2022
  • Table 46: Video and Non-Video Percent of First Quartile HH Total Home Broadband Data Usage, 2017-2022
  • Table 47: Video and Non-Video Percent of Second Quartile HH Total Home Broadband Data Usage, 2017-2022
  • Table 48: Video and Non-Video Percent of Third Quartile HH Total Home Broadband Data Usage, 2017-2022
  • Table 49: Video and Non-Video Percent of Fourth Quartile HH Total Home Broadband Data Usage, 2017-2022
  • Table 50: Average Video Usage as Percent of Average Total Home Broadband Data Usage, 2017-2022
  • Table 51: Respondent Age
  • Table 52: Respondent Gender
  • Table 53: Respondent Ethnic Background
  • Table 54: Respondent Annual Household Income
  • Table 55: Respondent Level of Education
  • Table 56: Age of Children in Household
  • Table 57: Respondent Region
  • Table 58: Respondent Marital Status
  • Definitions Table

List of Charts

  • Figure A: Forecast of Household BW Usage by Quartile, 2017-2022 (GB/Month/HH)
  • Figure B: Total U.S. HH Home Broadband Data Usage per Month by Quartile, 2017-2022 (PBs)
  • Figure C: Average Wi-Fi Usage as Portion of Average Total Home Broadband Data Usage, 2017-2022
  • Figure D: Average Video Usage as Portion of Average Total Home Broadband Data Usage, 2017-2022
  • Figure 1: Telecom Services at Home among U.S. Mobile Consumers
  • Figure 2: Types of Home Internet Service among U.S. Mobile Consumers
  • Figure 3: Speed of Home Internet Service among U.S. mobile consumers
  • Figure 4: Number of Wi-Fi Access Points at Home
  • Figure 5: Devices Used in the Home
  • Figure 6: Internet TV Set-up
  • Figure 7: Number of In-Home Devices
  • Figure 8: Mobile Device Usage in the Home
  • Figure 9: Locations of Automatic Wi-Fi Connection
  • Figure 10: Online Activities While at Home
  • Figure 11: Frequency of Online Activities While at Home
  • Figure 12: Type of Connection for Online Activities While at Home
  • Figure 13: Frequency of Watching Video Content
  • Figure 14: Locations for Watching Video Content among U.S. Mobile Consumers
  • Figure 15: Internet Video Services Used among U.S. Mobile Consumers
  • Figure 16: Frequency of Internet Video Services Used among U.S. Mobile Consumers
  • Figure 17: Percentage of Video Time on an Internet Video Service
  • Figure 18: Disconnection of Previous TV Service among U.S. Mobile Consumers
  • Figure 19: Why Disconnected TV Service
  • Figure 20: How Watch TV at Home without TV Service among U.S. Mobile Consumers
  • Figure 21: Likelihood to Disconnect TV Service among U.S. Mobile Consumers
  • Figure 22: Why Might Disconnect TV Service among U.S. Mobile Consumers
  • Figure 23: Distribution of Fixed U.S. Residential Connections by Technology
  • Figure 24: Distribution of Fixed U.S. Residential Connections by Income Decile
  • Figure 25: Distribution of Fixed U.S. Residential Connections by Education Decile
  • Figure 26: Distribution of Fixed U.S. Residential Connections by Age Decile
  • Figure 27: Distribution of U.S. Fixed Residential Connections by Downstream Speed
  • Figure 28: Distribution of U.S. Fixed Residential Connections by Speed (Percentage)
  • Figure 29: Actual Download Speed (Mbps) 2011 – 2015
  • Figure 30: Devices per Household, 2017-2022
  • Figure 31: Forecast of Household BW Usage by Quartile
  • Figure 32: Number of U.S. Household Connections per Quartile, 2017-2022
  • Figure 33: Total U.S. HH Home Broadband Data Usage per Month by Quartile, 2017-2022 (PBs)
  • Figure 34: Total U.S. HH Home Broadband Data Usage per Month by Quartile, 2017-2022(Percentage)
  • Figure 35: Wi-Fi as Portion of First Quartile HH’s Total Home Broadband Data Usage, 2017-2022, (GB/month/HH)
  • Figure 36: Wi-Fi as Portion of Second Quartile HH’s Total Home Broadband Data Usage, 2017-2022, (GB/month/HH)
  • Figure 37: Wi-Fi as Portion of Third Quartile HH’s Total Home Broadband Data Usage, 2017-2022, (GB/month/HH)
  • Figure 38: Wi-Fi as Portion of Fourth Quartile HH’s Total Home Broadband Data Usage, 2017-2022, (GB/month/HH)
  • Figure 39: Average Wi-Fi Usage as Portion of Average Total Home Broadband Data Usage, 2017-2022
  • Figure 40: Video and Non-Video Home Broadband Data Usage for First Quartile HH, 2017-2022
  • Figure 41: Video and Non-Video Home Broadband Data Usage for Second Quartile HH, 2017-2022
  • Figure 42: Video and Non-Video Home Broadband Data Usage for Third Quartile HH, 2017-2022
  • Figure 43: Video and Non-Video Home Broadband Data Usage for Fourth Quartile HH, 2017-2022
  • Figure 44: Average Video Usage as Portion of Average Total Home Broadband Data Usage, 2017-2022
  • Figure 45: Respondent Age
  • Figure 46: Respondent Gender
  • Figure 47: Respondent Ethnic Background
  • Figure 48: Respondent Annual Household Income
  • Figure 49: Respondent Level of Education
  • Figure 50: Age of Children in Household
  • Figure 51: Respondent Region
  • Figure 52: Respondent Marital Status

For additional information on the U.S. Home Broadband & Wi-Fi Usage Forecast, 2017-2022 market study, please contact Iain Gillott at (512) 263-5682 or by email.