Wireless & Mobile Landscape

U.S. Connected Car Market Forecast, 2012-2017: Infotainment on Four Wheels

In the United States the automobile is central to most consumers’ lives, with a large group spending more than half an hour each day in their car. These car-centric consumers, who are also reliant on their smartphones and tablets, provide an opportunity for automobile OEMs and mobile operators to provide services directly through the users’ vehicles. In addition, auto manufacturers see the opportunity to use wireless communications to provide safety features, such as emergency services, and remote diagnosis and management of their vehicles. Although there is a great opportunity in the connected car market, many challenges exist.

This report explains several connected car services, highlights the products available in the market today, and discusses the challenges in implementation. It also highlights consumers’ interest in the market, as defined by a survey of over one thousand U.S. consumers. The report includes profiles of dozens of vendors that provide products in this market, and finally, the report provides a five-year forecast of the number of connected cars and the associated annual data usage.


Key Questions Answered

  • What are different types of connected car services and which solutions are currently available?
  • What are some of the challenges that surround connected car services?
  • What connected car products are being offered by major automakers?
  • What are the driving habits of U.S. consumers and how do they currently use in-car technology?
  • How interested are U.S. consumers in connected car services and how would they like to pay for these services?
  • What is the five-year forecast for the number of connected cars and their associated data usage for U.S. connected car market?
  • Who are some of the companies that provide products or services in the connected car market?

Who Should Read

  • Developers of mobile apps
  • Mobile device OEMs
  • Mobile service providers
  • Car and Vehicle manufacturers
  • Financial and investment analysts.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Connected Car Development Trends
    • Emergency and basic concierge services
    • Bluetooth Integration
    • Remote control, navigation updates and vehicle monitoring
    • Apps resident in the car
    • LTE, WiFi hotspot and full Internet access
    • Dedicated Short Range Communications (DSRC)
  • Connected Car Market
    • Connected Car Solutions
    • Challenges of the Connected Car Market
      • Longer auto development lifecycles
      • Payment options and coordination
      • Security and privacy
      • Longevity of software and hardware
      • Uneven consumer interest
      • Mobile network capacity
  • Major Automobile Manufacturers’ Connected Car Services
    • Audi Connect
    • BMW and Mini ConnectedDrive
    • Cadillac OnStar and CUE
    • Chevrolet MyLink
    • Chrysler and Fiat Uconnect
    • Ford Sync
    • GM OnStar
    • HondaLink and AcuraLink
    • Hyundai Blue Link
    • Infiniti InTouch and Infiniti Connection
    • Kia UVO
    • Lexus Enform
    • Mercedes-Benz mbrace2
    • Nissan NissanConnect
    • Subaru Eyesight
    • Tesla
    • Toyota Entune and Safety Connect
    • Volkswagen Car-Net
    • Volvo Sensus and IntelliSafe
    • Summary of Vehicle OEMs’ Connected Car Features
  • Consortia and Alliances
    • Car Connectivity Consortium (CCC)
    • CAR 2 CAR Communications Consortium
    • CONTRAN 245
    • eCall
    • ERA GLONASS
    • GENIVI
    • Next Generation Telematics Pattern
  • U.S. Consumers’ Driving Habits
    • Frequency in Driving Motor Vehicles
    • Number of Motor Vehicles in Household
    • Types of Vehicles in Household
    • Car Brands in Household
    • Time Spent Driving
  • U.S. Consumers’ Use of Connected Car Services
    • Current Connected Car Service Subscriptions
    • Current Use of In-Car Technology
    • Frequency of Use of In-Car Technology
    • Frequency of Performing Activities (including email, text and video while driving)
    • Frequency of Using a Tablet
  • Interest in In-Car Technology
    • Importance of Technology
    • Interest in Current and Future Technology
    • Interest in Embedded LTE Data Service
  • U.S. Connected Car Services Sales Forecast: 2012-2017
    • U.S. Car Sales
    • Cars with Connection Capability
    • Actual Connected Cars
    • Mobile Data Usage for Connected Cars
  • Consumer Demographics
    • Demographic Profile of U.S. Consumer Respondents
  • Company Profiles
    • Airbiquity, Inc
    • Alpine Electronics
    • AppCarousel
    • Apple, Inc.
    • AT&T
    • Agero
    • BlackBerry QNX
    • Continental AG
    • Delphi Automotive PLC
    • DENSO Corporation
    • Harman International Industries, Inc.
    • JVCKenwood Corporation
    • LoJack Corporation
    • Magneti Marelli S.p.A.
    • Microsoft
    • Octo Telematics S.p.A.
    • Parrot S.A.
    • Pioneer Corporation
    • RACO Wireless
    • Robert Bosch GmbH (Bosch)
    • Samsung Electronics
    • Sony
    • Sprint
    • Tizen
    • TomTom
    • Verizon Telematics
    • Verizon Wireless
    • Visteon
    • WirelessCar
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Car Manufacturers’ Connected Car Features
  • Table 2: Frequency in Driving Motor Vehicles
  • Table 3: Number of Household Motor Vehicles
  • Table 4: Type of Vehicles in Household
  • Table 5: Car Brands in Household
  • Table 6: Time Spent Driving Car per Weekday
  • Table 7: Time Driving on Weekend versus Weekday
  • Table 8: Reasons for Not Driving During the Week
  • Table 9: Subscriptions to Connected Car Services
  • Table 10: Items on Current Vehicle
  • Table 11: Percentage of respondents who use their In-Car Technology often or very often
  • Table 12: Percent of drivers or passengers that perform activities often or very often
  • Table 13: Frequency of Using a Tablet While Driving
  • Table 14: Importance of Technology
  • Table 15: Interest in In-Car Technology
  • Table 16: Willingness of Respondents to Pay for LTE Data Service
  • Table 17: Preferred Payment Method for LTE Data Service
  • Table 18: Total U.S. Car Sales, 2012 – 2017
  • Table 19: U.S. Cars with Connectivity Capability, 2012 – 2017
  • Table 20: Connected Cars in the U.S., 2012 – 2017
  • Table 21: Total Connected Car Data Usage, 2012 – 2017
  • Table 22: Respondent Age
  • Table 23: Gender
  • Table 24: Respondent Ethnic Background
  • Table 25: Respondent Annual Household Income
  • Table 26: Respondent Level of Education
  • Table 27: Age of Children in Household
  • Table 28: Region
  • Table 29: Marital Status

List of Charts and figures

  • Figure A: Subscriptions to Connected Car Services
  • Figure B: Items on Current Vehicle
  • Figure C: Percentage of respondents who use their In-Car Technology often or very often
  • Figure D: Interest in In-Car Technology
  • Figure E: Preferred Payment Method for LTE Data Service
  • Figure F: Connected Cars in the U.S., 2012 – 2017
  • Figure G: Total Connected Car Data Usage, 2012 – 2017 (TB)
  • Figure 1: Connected Car Services
  • Figure 2: Audi Connect with Google Local Search
  • Figure 3: Mini Connected
  • Figure 4: Ford SYNC with MyFord Touch
  • Figure 5: Lexus Enform with App Suite
  • Figure 6: Mercedes-Benz mbrace Mobile App
  • Figure 7: Volvo Sensus infotainment system
  • Figure 8: Car Manufacturers’ Connected Car Features
  • Figure 9: Frequency in Driving Motor Vehicles
  • Figure 10: Number of Household Motor Vehicles
  • Figure 11: Type of Vehicles in Household
  • Figure 12: Car Brands in Household
  • Figure 13: Time Spent Driving Car per Weekday
  • Figure 14: Time Driving on Weekend versus Weekday
  • Figure 15: Reasons for Not Driving During the Week
  • Figure 16: Subscriptions to Connected Car Services
  • Figure 17: Items on Current Vehicle
  • Figure 18: Percentage of respondents who use their In-Car Technology often or very often
  • Figure 19: Percent of drivers or passengers that perform activities often or very often
  • Figure 20: Frequency of Using a Tablet While Driving
  • Figure 21: Importance of Technology
  • Figure 22: Interest in In-Car Technology
  • Figure 23: Willingness of Respondents to Pay for LTE Data Service
  • Figure 24: Preferred Payment Method for LTE Data Service
  • Figure 25: Total U.S. Car Sales, 2012 – 2017
  • Figure 26: U.S. Cars with Connectivity Capability, 2012 – 2017
  • Figure 27: Connected Cars in the U.S., 2012 – 2017
  • Figure 28: Total Connected Car Data Usage, 2012 – 2017 (TB)
  • Figure 29: Respondent Age
  • Figure 30: Respondent Gender
  • Figure 31: Respondent Ethnic Background
  • Figure 32: Respondent Annual Household Income
  • Figure 33: Respondent Level of Education
  • Figure 34: Age of Children in Household
  • Figure 35: Respondent Region
  • Figure 36: Respondent Marital Status

For additional information on the U.S. Connected Car Market Market Forecast, 2012-2017: Infotainment on Four Wheels market research report, please contact Iain Gillott, at (512) 263-5682 or by email.