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Wireless & Mobile Landscape

The Outlook for Rich Communications Services (RCS):Coexisting with OTT

RCS was originally created by the GSM Association (GSMA) and is intended to provide mobile operators with new extensions of IMS-like communications. The current release of RCS is 5.1 v2, with 5.1 v2.2 planned for the end of 2014 and v3 currently being defined. The Open Mobile Alliance (OMA) is also responsible for managing some RCS specifications.

In short, RCS is a set of SIP-based communication and messaging services that can be offered over 3G and especially LTE networks. RCS is an IP solution and, thus, a departure from legacy 2G/3G circuit switched technology utilized by most mobile operators. Recently, the technology has been launched/marketed under the brand name “joyn.” In the U.S., Sprint launched RCS in October 2013 under the name ‘Sprint Messaging +’. MetroPCS also has RCS services; it uses the joyn brand.

RCS enhances the IMS capabilities associated with Presence, Privacy, Service Capability, Buddy Lists, Video Sharing, Interoperability, MMS, Deferred Delivery, Advanced File Transfer and Location Services.

This market study provides an introduction to RCS, discusses the outlook for the platform, discusses the impact of Over The Top (OTT) services, and provides a global market forecast of potential RCS uptake. Profiles of the major RCS and IMS vendors are also included.


Key Questions Answered

  • What are Rich Communications Services and what is the relationship with IMS?
  • What are the standards relating to RCS?
  • What is joyn?
  • What is the status of RCS in the market?
  • How does RCS help the mobile operators combat the rise of OTT services? Can RCS and OTT coexist? Does offering RCS provide an operator any significant advantages compared to OTT?
  • Which operators are offering RCS?
  • How will RCS impact current technology?
  • What are the strengths, weaknesses, opportunities and threats of RCS?
  • What is the market forecast for RCS?

Who Should Read

  • Mobile operators
  • Mobile device vendors and OEMs
  • RCS, IMS and VoLTE solution vendors
  • OTT Services Providers
  • Financial analysts and investors.

Table of Contents

  • Abstract
  • Executive Summary
    • Implementation options
    • Over-the-Top (OTT Vendors)
    • Net neutrality
    • RCS and VoLTE
    • RCS Global Market Forecast
  • Methodology
  • Defining RCS and the Relationship to IMS
    • IMS and RCS: Hand in Hand
    • IMS and RCS Implementation Options
  • Opportunity for RCS
    • How consumers share video
    • Activities while out of the home or office
    • On the Go Activities – WiFi or Mobile Data
  • Current State of RCS Standards
    • Basic RCS Functionality
    • Evolution of RCS
  • joyn
    • joyn specifications
  • Current RCS Market Status
    • Over-the-Top (OTT Vendors)
    • OTT vs. RCS
    • Net neutrality
    • RCS Hosting
  • RCS Deployments
  • RCS Impact on Current Technology
    • RCS and VoLTE
  • RCS Strengths, Weaknesses, Opportunities & Threats
  • RCS Global Market Forecast
  • RCS and IMS Vendor Profiles
    • Acision
    • Alcatel-Lucent
    • BroadSoft
    • Cisco
    • Crocodile RCS
    • Ericsson
    • Exomi
    • GENBAND
    • HP
    • Infinite Convergence
    • Interop Technologies
    • Jibe Mobile
    • Mavenir Systems
    • Nable Communications
    • Neusoft Mobile Solutions
    • NewPace Technology Development
    • Nokia Networks
    • Openmind Networks
    • Oracle
    • SAP
    • Solaiemes
    • Synchronoss
    • Syniverse Technologies
    • Tata Communications
    • WIT Software
    • ZTE Corporation
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Preferred method to send a video
  • Table 2: Activities out of the home/office
  • Table 3: On the Go Activities - WiFi or Mobile Data
  • Table 4: RCS Releases
  • Table 5: RCS Mobile Operators
  • Table 6: RCS Capabilities
  • Table 7: RCS Potential Users by Region, 2013 – 2018 (000s)
  • Table 8: RCS Potential User Base by Region, 2013 – 2018
  • Table 9: RCS Potential User Penetration of Mobile Connections by Region, 2013 - 2018

List of Charts and figures

  • Figure A: RCS Potential Users by Region, 2013 – 2018 (000s)
  • Figure 1: Basic LTE Network
  • Figure 2: Components of IMS
  • Figure 3: Hosted IMS Configuration
  • Figure 4: Preferred method to send a video
  • Figure 5: Activities out of the home/office
  • Figure 6: On the Go Activities - WiFi or Mobile Data
  • Figure 7: RCS Core Features
  • Figure 8: RCS Release 5.1 functionality
  • Figure 9: RCS SWOT Analysis
  • Figure 10: RCS Potential Users by Region, 2013 – 2018 (000s)
  • Figure 11: RCS Potential Users by Region, 2013 – 2018 (000s)
  • Figure 12: RCS Potential User Base by Region, 2013 – 2018
  • Figure 13: RCS Potential User Penetration of Mobile Connections by Region, 2013 - 2018
  • Figure 14: WIT RCS Suite

For additional information on the The Outlook for Rich Communications Services (RCS): Coexisting with OTT market study, please contact Iain Gillott, at (512) 263-5682 or by email.