Wireless & Mobile Landscape

North America Mobile Video, 2017-2022: The Opportunities and Challenges for Mobile Operators

The amount of mobile video passing over the mobile network continues to increase, as a larger number of mobile consumers watch streaming movies and TV, use OTT communication and social media apps, which increasingly contain embedded videos, use video chat applications, and watch news videos. Mobile operators are thus being motivated to update their mobile network with densification and other strategies, so that they can continue to deliver a positive video experience to their subscribers.

Because of the increasing importance of video, during the last several years, U.S. mobile operators have made acquisitions or entered into partnership agreements with content providers. By doing so, they hope to find new revenue sources to help cover the added investment necessary to guarantee a high performance level of mobile video in their current LTE and future 5G networks.

This market study provides a five-year forecast for mobile video traffic in North America. The mobile video forecast is then split into movie/TV streaming video and ‘other’ video, as well as encrypted and unencrypted video. Further, this study provides detailed information about video compression and streaming techniques used to deliver video content to consumers on the mobile network and additional strategies available to the mobile operator. The study also provides updates on U.S. mobile operators’ recent initiatives regarding mobile video.


Key Questions Answered

  • What is iGR’s five-year forecast for mobile video?
  • How much mobile video traffic is generated by streaming movies and TV programs? And how much is generated by other types of video, such as chats and embedded videos in social and news media?
  • What is the difference between encrypted and unencrypted mobile video traffic and how much mobile video is expected to be encrypted throughout the forecast?
  • What strategies are U.S. mobile operators using with respect to mobile video?
  • What are video compression, codecs, and video containers?
  • What is Adaptive Bitrate Streaming?
  • What is LTE Broadcast and why is it important to mobile video?
  • What is Multi-access Edge Computing (MEC) and why is it important to mobile video?
  • How might the repeal of Net Neutrality affect mobile operators’ video strategies?

Who Should Read

  • Mobile operators
  • Device OEMs
  • Mobile infrastructure vendors
  • Mobile backhaul services and solutions providers
  • Content providers and distributors
  • Financial and investment analysts.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Mobile Video Landscape
    • Movie/TV Streaming Video
    • Other Streaming Video
    • What Mobile Operators Currently do with Video
      • Encrypted Video Traffic
      • Unencrypted Video Traffic
      • Mobile operator strategies
  • Overview: Video and Compression
    • Compression standards
    • Compression categories
    • Compression techniques
    • HEVC
    • VP9
    • 4K
    • Types of Streaming – Adaptive Bitrate
    • Transmuxing
    • HTML5
  • Additional Strategies to Improve Mobile Video
    • Unicast, Broadcast and LTE-Broadcast
    • Multi-access Edge Computing
    • Video Compression Beyond Codecs
      • Video Optimization Workflow
      • Benefits of Video Optimization
  • Mobile Operator Video Initiatives
    • Verizon go90
    • T-Mobile
    • AT&T
    • Content Provider and Mobile Operator Relationship
  • The End of Net Neutrality
  • North America Mobile Video Forecast
    • Mobile Data Forecast
    • Mobile Video Forecast
    • Movie/TV Streaming and ‘Other’ Mobile Video Forecast
    • Encrypted and Unencrypted Mobile Video Forecast
  • Video Company Profiles
    • Akamai
    • Beamr
    • Citrix
    • Ericsson
    • EuclidIQ
    • Expway
    • Flash Networks
    • Huawei
    • Media Solutions
    • MobiTV
    • Nokia Networks
    • Ooyala
    • PeerApp
    • Qualcomm
    • Quickplay Media (AT&T)
    • Qwilt
    • Samsung Electronics
    • Sequans Communications
    • Ustream (IBM Cloud Video Services)
    • Vantrix
    • Wowza Media Systems
  • Definitions
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Sample Bitrates using H.264
  • Table 2: North America Connections, Population, and Penetration, 2017-2022 (000s)
  • Table 3: Total Mobile Data Traffic (TB/month), 2017-2022
  • Table 4: Mobile Video per connection (MB/month) per Quartile, 2017-2022
  • Table 5: Mobile Non-Video per connection (MB/month) per Quartile, 2017-2022
  • Table 6: Mobile Video and Non-Video Traffic per connection (MB/month), 2017-2022
  • Table 7: Total Mobile Video Traffic (TB/month) per Quartile, 2017-2022
  • Table 8: Total Non-Video Mobile Traffic (TB/month) per Quartile, 2017-2022
  • Table 9: Total Mobile Video and Non-Video Traffic (TB/month), 2017-2022
  • Table 10: Mobile Video and Non-Video Traffic (Percent), 2017-2022
  • Table 11: Movie/TV Streaming per connection (MB/month) per Quartile, 2017-2022
  • Table 12: Other Video per connection (MB/month) per Quartile, 2017-2022
  • Table 13: Movie/TV Streaming and Other Video Usage per connection (MB/month), 2017-2022
  • Table 14: Total Movie/TV Streaming Video Traffic (TB/month) per Quartile, 2017-2022
  • Table 15: Total Other Video Mobile Traffic (TB/month) per Quartile, 2017-2022
  • Table 16: Movie/TV Streaming and Other Video Traffic (TB/month), 2017-2022
  • Table 17: Movie/TV Streaming and Other Video Traffic (Percent), 2017-2022
  • Table 18: Encrypted and Unencrypted Video Traffic (TB/month), 2017-2022
  • Table 19: Encrypted and Unencrypted Video Traffic (Percent), 2017-2022
  • Table 20: Encrypted Video and Total Mobile Data Traffic, 2017-2022
  • Definitions Table

List of Charts and figures

  • Figure A: Total Mobile Video and Non-Video Traffic (TB/month), 2017-2022, North America
  • Figure 1: Unicast versus Broadcast & Multicast
  • Figure 2: Simplistic Video Optimization Workflow for an OTT Video Service
  • Figure 3: North America Connections and Population, 2017-2022(000)
  • Figure 4: Total Mobile Data Traffic (TB/month), 2017-2022
  • Figure 5: Mobile Video per connection (MB/month) per Quartile, 2017-2022
  • Figure 6: Mobile Non-Video per connection (MB/month) per Quartile, 2017-2022
  • Figure 7: Mobile Video and Non-Video Traffic per connection (MB/month), 2017-2022
  • Figure 8: Total Mobile Video Traffic (TB/month) per Quartile, 2017-2022
  • Figure 9: Total Non-Video Mobile Traffic (TB/month) per Quartile, 2017-2022
  • Figure 10: Total Mobile Video and Non-Video Traffic (TB/month), 2017-2022
  • Figure 11: Mobile Video and Non-Video Traffic (Percent), 2017-2022
  • Figure 12: Movie/TV Streaming per connection (MB/month) per Quartile, 2017-2022
  • Figure 13: Other Video per connection (MB/month) per Quartile, 2017-2022
  • Figure 14: Movie/TV Streaming and Other Mobile Video Usage per connection (MB/month), 2017-2022
  • Figure 15: Total Movie/TV Streaming Video Traffic (TB/month) per Quartile, 2017-2022
  • Figure 16: Total Other Video Mobile Traffic (TB/month) per Quartile, 2017-2022
  • Figure 17: Movie/TV Streaming and Other Video Traffic (TB/month), 2017-2022
  • Figure 18: Movie/TV Streaming and Other Video Traffic (Percent), 2017-2022
  • Figure 19: Encrypted and Unencrypted Video Traffic (TB/month), 2017-2022
  • Figure 20: Encrypted and Unencrypted Video Traffic (Percent), 2017-2022
  • Figure 21: Encrypted Video and Total Mobile Data Traffic, 2017-2022


For additional information on the North America Mobile Video: The Opportunities and Challenges for Mobile Operators market study, please contact Iain Gillott, at (512) 263-5682 or by email.