Wireless & Mobile Landscape

North America Mobile Video: The Latest Challenge and Opportunity for Mobile Operators

The amount of mobile video passing over the mobile network is continuing to increase, as consumers watch more streaming movies and increasingly adopt other OTT services, such as Snapchat and WhatsApp, which allow users to embed videos in their messages. Mobile operators are thus being motivated to update their mobile network with densification and other strategies, so that they can continue to deliver a positive video experience to their subscribers.

Because of the increasing importance of video, several U.S. mobile operators have recently made acquisitions or entered into partnership agreements with content providers. By doing so, they hope to find new revenue sources to help cover the added investment necessary to guarantee a high performance level of mobile video in their current LTE and future 5G networks.

This market study provides a five-year forecast for mobile video traffic in North America. The mobile video forecast is then split into movie streaming video and ‘other’ video, as well as encrypted and unencrypted video. Further, this study provides detailed information about video compression and streaming techniques used to deliver video content to consumers on the mobile network and additional strategies available to the mobile operator. The study also provides updates on U.S. mobile operators’ recent initiatives regarding mobile video.


Key Questions Answered

  • What is iGR’s five-year forecast for mobile video?
  • How much mobile video traffic is generated by streaming movies? And other types of video, such as chats and embedded videos?
  • What is the difference between encrypted and unencrypted mobile video traffic and how much mobile video is expected to be encrypted throughout the forecast?
  • What strategies are U.S. mobile operators using with respect to mobile video?
  • What is video compression?
  • What are codecs?
  • What are video containers?
  • What is Adaptive Bitrate Streaming?
  • What is LTE Broadcast and why is it important to mobile video?
  • What is Mobile Edge Computing (MEC) and why is it important to mobile video?
  • How does Net Neutrality affect mobile operators?

Who Should Read

  • Mobile operators
  • Device OEMs
  • Mobile infrastructure vendors
  • Mobile backhaul services and solutions providers
  • Content providers and distributors
  • Financial and investment analysts.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Mobile Video Landscape
    • What Mobile Operators Currently do with Video
      • Encrypted Video Traffic
      • Unencrypted Video Traffic
      • Mobile operator strategies
  • Overview: Video and Compression
    • Compression standards
    • Compression categories
    • Compression techniques
    • HEVC
    • VP9
    • 4K
    • Types of Streaming – Adaptive Bitrate
    • Transmuxing
    • HTML5
  • Additional Strategies to Improve Mobile Video
    • Unicast, Broadcast and LTE-Broadcast
    • Broadcast versus Multicast
    • Video Compression Beyond Codecs
      • Video Optimization Workflow
      • Benefits of Video Optimization
  • Mobile Operator Video Initiatives
    • Verizon go90
    • T-Mobile Binge On
    • AT&T and DirecTV
    • AT&T and Time Warner
    • Content Provider and Mobile Operator Relationship
  • Net Neutrality
  • North America Mobile Video Forecast
    • Mobile Data Forecast
    • Mobile Video Forecast
    • Movie Streaming and ‘Other’ Mobile Video Forecast
    • Encrypted and Unencrypted Mobile Video Forecast
  • Video Company Profiles
    • A2Zlogix
    • Akamai
    • Allot Communications
    • Altair Semiconductor (Sony)
    • Beamr
    • Citrix
    • Ericsson
    • EuclidIQ
    • Expway
    • Flash Networks
    • Huawei
    • Media Excel
    • MobiTV
    • Nokia Networks
    • Ooyala
    • Qualcomm
    • Quickplay Media (AT&T)
    • Qwilt
    • Samsung Electronics
    • Sequans Communications
    • Ustream (IBM)
    • Vantrix
    • Wowza Media Systems
  • Content Providers’ Mobile Video Apps
    • CBS All Access
    • Disney Channel
    • Disney Movies Anywhere
    • Google Play
    • HBO Go
    • HBO Now
    • Hulu
    • iTunes
    • Netflix
    • Showtime Anytime
    • Vudu
  • Social Media Providers’ Mobile Video Functionality
    • Facebook
    • Instagram
    • Snapchat
    • Twitter
    • Vine
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Sample Bitrates using H.264
  • Table 2: North America Connections, Population, and Penetration, 2015-2020 (000s)
  • Table 3: Total Mobile Data Traffic (TB/month), 2015-2020
  • Table 4: Mobile Video and Non-Video Traffic per connection (MB/month), 2015-2020
  • Table 5: Total Mobile Video and Non-Video Traffic (TB/month), 2015-2020
  • Table 6: Mobile Video and Non-Video Traffic (Percent), 2015-2020
  • Table 7: Movie Streaming and Other Video Usage per connection (MB/month), 2015-2020
  • Table 8: Movie Streaming and Other Video Traffic (TB/month), 2015-2020
  • Table 9: Movie Streaming and Other Video Traffic (Percent), 2015-2020
  • Table 10: Encrypted and Unencrypted Video Traffic (TB/month), 2015-2020
  • Table 11: Encrypted and Unencrypted Video Traffic (Percent), 2015-2020
  • Table 12: Encrypted Video and Total Mobile Data Traffic, 2015-2020

List of Charts and figures

  • Figure A: Encrypted Video as Percentage of Video and Mobile Data, North America
  • Figure 1: Unicast versus Broadcast & Multicast
  • Figure 2: Simplistic Video Optimization Workflow for an OTT Video Service
  • Figure 3: Verizon go90
  • Figure 4: Total Mobile Data Traffic (TB/month), 2015-2020
  • Figure 5: Mobile Video and Non-Video Traffic per connection (MB/month), 2015-2020
  • Figure 6: Total Mobile Video and Non-Video Traffic (TB/month), 2015-2020
  • Figure 7: Mobile Video and Non-Video Traffic (Percent), 2015-2020
  • Figure 8: Streaming and Other Mobile Video Usage per connection (MB/month), 2015-2020
  • Figure 9: Movie Streaming and Other Video Traffic (TB/month), 2015-2020
  • Figure 10: Movie Streaming and Other Video Traffic (Percent), 2015-2020
  • Figure 11: Encrypted and Unencrypted Video Traffic (TB/month), 2015-2020
  • Figure 12: Encrypted and Unencrypted Video Traffic (Percent), 2015-2020
  • Figure 13: Encrypted Video and Total Mobile Data Traffic, 2015-2020
  • Figure 14: ByteMobile Adaptive Traffic Management
  • Figure 15: EuclidVision Encoding Levels


For additional information on the North America Mobile Video: The Latest Challenge and Opportunity for Mobile Operators market study, please contact Iain Gillott, at (512) 263-5682 or by email.