Wireless & Mobile Landscape

Global Tablet Sales Forecast, 2016-2021: Slow growth from enterprises and consumers

Tablets are a significant computing device for many consumers, as well as for an increasing number of enterprise users. The popularity of tablets hinges upon their versatility, connectivity and comparably low price. In addition to personal use, tablets are being used in many business sectors including education, health care, financial services, transportation and retail.

The tablet market has matured and during 2016 tablet sales actually declined globally for the second year in a row. These declining sales are primarily due to the fact that consumers seem to be replacing and upgrading their tablets much less frequently than their smartphones and there were fewer first-time purchasers of tablets. iGR, however, expects expansion of tablet sales during the forecast period, but at a slower pace than in the early years of this market.

This report previews the expected worldwide sales of tablets for 2016 to 2021. Sales are forecasted by mobile operating systems, form factors (7-inch vs. 10-inch) and connectivity options (embedded WWAN vs. Wi-Fi-only). The sales numbers are forecasted globally, as well as for each of the following six regions: North America, Latin America, Europe, Middle East and Africa, Asia-Pacific, and Japan. This market study also overviews some of the major tablet OEMs, as well as the trends driving this market.


Key Questions Answered

  • Which major OEMs currently provide tablets to this market?
  • What are the current drivers of sales in the tablet market worldwide?
  • What are the anticipated global tablet sales for 2016 to 2021 both globally and for North America, Latin America, Europe, Middle East and Africa, Asia-Pacific, and Japan?
  • What are the anticipated sales for each mobile operating system both globally and for each region of the world?
  • What are the anticipated sales for each tablet form factor both globally and for each region of the world?
  • What are the anticipated sales for tablets, according to the presence of an embedded WWAN or a WiFi-Only connection, both globally and for each region of the world?

Who Should Read

  • Mobile operators
  • Mobile Device OEMs
  • Mobile content providers and distributors
  • Financial analysts and investors.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Global Regions Defined
    • Asia‚ÄźPacific
    • Europe
    • Japan
    • Latin America
    • Middle East and Africa
    • North America
  • Major Tablet Vendors
    • Amazon
    • Apple
    • ASUS
    • Google
    • Microsoft
    • Samsung
  • Tablet Market Drivers and Forecast Assumptions
  • Global Tablet Sales Forecast: 2016-2021
    • Global Tablet Forecast by Region, 2016-2021
    • Global Tablet Sales Forecast by Operating System, 2016-2021
    • Global Tablet Sales by Form Factor, 2016-2021
    • Global Tablet Sales by Connectivity Option, 2016-2021
  • North America Tablet Sales Forecast: 2016-2021
    • North America Tablet Sales, 2016-2021
    • North America Tablet Sales by Operating System, 2016-2021
    • North America Tablet Sales by Form Factor, 2016-2021
    • North America Tablet Sales by Connectivity Option, 2016-2021
  • Latin America Tablet Sales Forecast: 2016-2021
    • Latin America Tablet Sales, 2016-2021
    • Latin America Tablet Sales by Operating System, 2016-2021
    • Latin America Tablet Sales by Form Factor, 2016-2021
    • Latin America Tablet Sales by Connectivity Option, 2016-2021
  • Europe Tablet Sales Forecast: 2016-2021
    • Europe Tablet Sales, 2016-2021
    • Europe Tablet Sales by Operating System, 2016-2021
    • Europe Tablet Sales by Form Factor, 2016-2021
    • Europe Tablet Sales by Connectivity Option, 2016-2021
  • Middle East and Africa Tablet Sales Forecast: 2016-2021
    • Middle East and Africa Tablet Sales, 2016-2021
    • Middle East and Africa Tablet Sales by Operating System, 2016-2021
    • Middle East and Africa Sales by Form Factor, 2016-2021
    • Middle East and Africa Sales by Connectivity Option, 2016-2021
  • Asia-Pacific Tablet Sales Forecast: 2016-2021
    • Asia-Pacific Tablet Sales, 2016-2021
    • Asia-Pacific Tablet Sales by Operating System, 2016-2021
    • Asia-Pacific Tablet Sales by Form Factor, 2016-2021
    • Asia-Pacific Tablet Sales by Connectivity Option, 2016-2021
  • Japan Tablet Sales Forecast: 2016-2021
    • Japan Tablet Sales, 2016-2021
    • Japan Tablet Sales by Operating System, 2016-2021
    • Japan Tablet Sales by Form Factor, 2016-2021
    • Japan Tablet Sales by Connectivity Option, 2016-2021
  • Tablet Vendor Profiles
    • Acer
    • Alcatel One Touch (TCL Communication)
    • Apple, Inc.
    • ASUS
    • HTC
    • Huawei
    • Lenovo
    • LG Electronics
    • Microsoft
    • NETGEAR
    • Microsoft
    • Novatel Wireless (TCL Industries Holdings)
    • Samsung Electronics
    • Sony Mobile Communications
    • Unimax Communications (UMX)
    • Xiaomi
    • ZTE Corporation
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Global Tablet Sales by Region, 2016-2021 (units)
  • Table 2: Global Tablet Sales by Region, 2016-2021 (percentage shares)
  • Table 3: Global Tablet OS Sales Forecast, 2016-2021 (units)
  • Table 4: Global Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 5: Global Tablet Sales by Form Factor, 2016-2021
  • Table 6: Global Tablet Sales by Connectivity Option, 2016-2021
  • Table 7: North America Tablet Sales, 2016-2021
  • Table 8: North America Tablet Sales by OS, 2016-2021 (units)
  • Table 9: North America Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 10: North America Tablet Sales by Form Factor, 2016-2021
  • Table 11: North America Tablet Sales by Connectivity Option, 2016-2021
  • Table 12: Latin America Tablet Sales, 2016-2021
  • Table 13: Latin America Tablet Sales by OS, 2016-2021 (units)
  • Table 14: Latin America Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 15: Latin America Tablet Sales by Form Factor, 2016-2021
  • Table 16: Latin America Tablet Sales by Connectivity Option, 2016-2021
  • Table 17: Europe Tablet Sales, 2016-2021
  • Table 18: Europe Tablet Sales by OS, 2016-2021 (units)
  • Table 19: Europe Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 20: Europe Tablet Sales by Form Factor, 2016-2021
  • Table 21: Europe Tablet Sales by Connectivity Option, 2016-2021
  • Table 22: Middle East Tablet Sales, 2016-2021
  • Table 23: Middle East Tablet Sales by OS, 2016-2021 (units)
  • Table 24: Middle East Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 25: Middle East Tablet Sales by Form Factor, 2016-2021
  • Table 26: Middle East Tablet Sales by Connectivity Option, 2016-2021
  • Table 27: Asia-Pacific Tablet Sales, 2016-2021
  • Table 28: Asia-Pacific Tablet Sales by OS, 2016-2021 (units)
  • Table 29: Asia-Pacific Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 30: Asia-Pacific Tablet Sales by Form Factor, 2016-2021
  • Table 31: Asia-Pacific Tablet Sales by Connectivity Option, 2016-2021
  • Table 32: Japan Tablet Sales, 2016-2021
  • Table 33: Japan Tablet Sales by OS, 2016-2021 (units)
  • Table 34: Japan Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 35: Japan Tablet Sales by Form Factor, 2016-2021
  • Table 36: Japan Tablet Sales by Connectivity Option, 2016-2021

List of Charts

  • Figure A: Global Tablet Sales by Region, 2016-2021 (units)
  • Figure B: Global Tablet Sales by Region, 2016-2021 (percentage share)
  • Figure C: Global Tablet OS Sales Forecast, 2016-2021 (percentage share)
  • Figure 1: Global Tablet Sales by Region, 2016-2021 (units)
  • Figure 2: Global Tablet Sales by Region, 2016-2021 (percentage shares)
  • Figure 3: Global Tablet OS Sales Forecast, 2016-2021 (units)
  • Figure 4: Global Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 5: Global Tablet Sales by Form Factor, 2016-2021
  • Figure 6: Global Tablet Sales by Connectivity Option, 2016-2021
  • Figure 7: North America Tablet Sales, 2016-2021
  • Figure 8: North America Tablet Sales by OS, 2016-2021 (units)
  • Figure 9: North America Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 10: North America Tablet Sales by Form Factor, 2016-2021
  • Figure 11: North America Tablet Sales by Connectivity Option, 2016-2021
  • Figure 12: Latin America Tablet Sales, 2016-2021
  • Figure 13: Latin America Tablet Sales by OS, 2016-2021 (units)
  • Figure 14: Latin America Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 15: Latin America Tablet Sales by Form Factor, 2016-2021
  • Figure 16: Latin America Tablet Sales by Connectivity Option, 2016-2021
  • Figure 17: Europe Tablet Sales, 2016-2021
  • Figure 18: Europe Tablet Sales by OS, 2016-2021 (units)
  • Figure 19: Europe Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 20: Europe Tablet Sales by Form Factor, 2016-2021
  • Figure 21: Europe Tablet Sales by Connectivity Option, 2016-2021
  • Figure 22: Middle East Tablet Sales, 2016-2021
  • Figure 23: Middle East Tablet Sales by OS, 2016-2021 (units)
  • Figure 24: Middle East Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 25: Middle East Tablet Sales by Form Factor, 2016-2021
  • Figure 26: Middle East Tablet Sales by Connectivity Option, 2016-2021
  • Figure 27: Asia-Pacific Tablet Sales, 2016-2021
  • Figure 28: Asia-Pacific Tablet Sales by OS, 2016-2021 (units)
  • Figure 29: Asia-Pacific Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 30: Asia-Pacific Tablet Sales by Form Factor, 2016-2021
  • Figure 31: Asia-Pacific Tablet Sales by Connectivity Option, 2016-2021
  • Figure 32: Japan Tablet Sales, 2016-2021
  • Figure 33: Japan Tablet Sales by OS, 2016-2021 (units)
  • Figure 34: Japan Tablet OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 35: Japan Tablet Sales by Form Factor, 2016-2021
  • Figure 36: Japan Tablet Sales by Connectivity Option, 2016-2021

For additional information on the Global Tablet Sales Forecast, 2016-2021:Slow growth from enterprises and consumers market study, please contact Iain Gillott at (512) 263-5682 or by email.