Wireless & Mobile Landscape

Global Handset and Smartphone Sales Forecast, 2016-2021: Continued Growth of Smartphones

The smartphone market has slowed significantly in most developed regions of the world, although it is still experiencing growth in less developed regions, including the Middle East and Africa, Eastern Europe, and parts of Asia-Pacific. The continued availability of inexpensive smartphones and new mobile subscribers in some regions should help support continued smartphone growth.

Because of this new growth, out of a total of almost 1.9 billion mobile handsets that were sold during 2016, sales of smartphones were significantly greater than those of non-smartphones. iGR forecasts that by 2021 almost all handset sales will be smartphones.

This market study forecasts the expected worldwide sales of handsets for 2016 to 2021. Sales are forecasted by type of device, both non-smartphones and smartphones, as well as by mobile operating systems. The sales numbers are forecasted globally, as well as for each of the following six regions: North America, Latin America, Europe, Middle East and Africa, Asia-Pacific, and Japan. This market study also overviews several smartphone OEMs, discusses the trends driving this market and provides profiles of many handset and device vendors.


Key Questions Answered

  • Which OEMs provide smartphones to this market?
  • What are the drivers of the smartphone market?
  • What are the anticipated global handset and smartphone sales for 2016 to 2021?
  • What are the anticipated handset and smartphone sales for North America, Latin America, Europe, Middle East and Africa, Asia-Pacific, and Japan for 2016 to 2021?
  • What are the anticipated sales for each smartphone operating system both globally and for each region of the world?
  • How do smartphone sales compare to overall mobile connections for each region of the world?

Who Should Read

  • Mobile operators
  • Mobile Device OEMs
  • Mobile content providers and distributors
  • Financial analysts and investors.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Global Regions Defined
    • Asia‐Pacific
    • Europe
    • Japan
    • Latin America
    • Middle East and Africa
    • North America
  • Increased OEM competition
    • Apple
    • Blackberry
    • HTC
    • Huawei
    • LG
    • Lenovo
    • Microsoft
    • OPPO
    • Samsung
    • Sony
    • vivo
    • Xiaomi
    • ZTE
  • Smartphone Market Drivers 2016 – 2021
    • Consumer expectations
    • Continued handset replacement
    • Increasing value proposition
    • Changes in business use
    • Increased processor speeds
    • Improved screen resolution
    • Move to LTE and (eventually) 5G
    • Improved cameras
    • Increasing software functionality, apps and services
    • OTT services
    • Mobile Operating Systems
    • NFC and Mobile Payment
    • Battery life
    • Water resistance
  • Global Smartphone Sales Forecast: 2016-2021
    • Major Forecast Assumptions
    • Global Handset Forecast, 2016-2021
    • Global Handset Forecast by Region, 2016-2021
    • Global Handset Forecast by Type, 2016-2021
    • Global Smartphone Forecast by Region, 2016-2021
    • Global Smartphone Sales Forecast by Operating System, 2016-2021
  • North America Smartphone Sales Forecast: 2016-2021
    • North America Handset Forecast, 2016-2021
    • North America Handset Forecast by Type, 2016-2021
    • North America Smartphone Sales Forecast by Operating System, 2016-2021
  • Latin America Smartphone Sales Forecast: 2016-2021
    • Latin America Handset Forecast, 2016-2021
    • Latin America Handset Forecast by Type, 2016-2021
    • Latin America Smartphone Forecast by Operating System, 2016-2021
  • Europe Smartphone Sales Forecast: 2016-2021
    • Europe Handset Forecast, 2016-2021
    • Europe Handset Forecast by Type, 2016-2021
    • Europe Smartphone Sales Forecast by Operating System, 2016-2021
  • Middle East and Africa Smartphone Sales Forecast: 2016-2021
    • Middle East and Africa Handset Sales Forecast, 2016-2021
    • Middle East and Africa Handset Sales Forecast by Type, 2016-2021
    • Middle East and Africa Smartphone Sales Forecast by Operating System, 2016-2021
  • Asia-Pacific Smartphone Sales Forecast: 2016-2021
    • Asia-Pacific Handset Sales Forecast, 2016-2021
    • Asia-Pacific Handset Sales Forecast by Type, 2016-2021
    • Asia-Pacific Smartphone Sales Forecast by Operating System, 2016-2021
  • Japan Smartphone Sales Forecast: 2016-2021
    • Japan Handset Forecast, 2016-2021
    • Japan Handset Forecast by Type, 2016-2021
    • Japan Smartphone Sales Forecast by Operating System, 2016-2021
  • Handset and Device Vendor Profiles
    • Acer
    • Alcatel One Touch (TCL Communications)
    • Apple
    • ASUS
    • BlackBerry
    • Coolpad
    • HTC
    • Huawei
    • Lenovo
    • LG Electronics
    • Microsoft
    • NETGEAR
    • Nokia Corporation
    • Novatel Wireless (TCL Industries Holdings)
    • Samsung Electronics
    • Sony Mobile Communications
    • Unimax Communications (UMX)
    • Xiaomi
    • ZTE Corporation
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Global Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Table 2: Global Mobile Handset Sales by Region, 2016-2021(units)
  • Table 3: Global Mobile Handset Sales by Region, 2016-2021(percentages)
  • Table 4: Global Mobile Handset Sales by Handset Type, 2016-2021
  • Table 5: Global Smartphone Sales Forecast by Region, 2016-2021 (units)
  • Table 6: Global Smartphone Sales Forecast by Region, 2016-2021 (percent share)
  • Table 7: Global Mobile OS Sales Forecast, 2016-2021 (units)
  • Table 8: Global Mobile OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 9: North America Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Table 10: North America Mobile Handset Sales by Handset Type, 2016-2021
  • Table 11: North America Mobile OS Sales Forecast, 2016-2021 (units)
  • Table 12: North America Mobile OS Forecast, 2016-2021 (Percentage Share)
  • Table 13: Latin America Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Table 14: Latin America Mobile Handset Sales by Handset Type, 2016-2021
  • Table 15: Latin America Mobile OS Forecast, 2016-2021 (units)
  • Table 16: Latin America Mobile OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 17: Europe Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Table 18: Europe Mobile Handset Sales by Handset Type, 2016-2021
  • Table 19: Europe Mobile OS Sales Forecast, 2016-2021 (units)
  • Table 20: Europe Mobile OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 21: Middle East and Africa Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Table 22: Middle East and Africa Mobile Handset Sales by Handset Type, 2016-2021
  • Table 23: Middle East and Africa Mobile OS Sales Forecast, 2016-2021 (units)
  • Table 24: Middle East and Africa Mobile OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 25: Asia-Pacific Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Table 26: Asia-Pacific Mobile Handset Sales by Handset Type, 2016-2021
  • Table 27: Asia-Pacific Mobile OS Sales Forecast, 2016-2021 (units)
  • Table 28: Asia-Pacific Mobile OS Sales Forecast, 2016-2021 (Percentage Share)
  • Table 29: Japan Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Table 30: Japan Mobile Handset Sales by Handset Type, 2016-2021
  • Table 31: Japan Mobile OS Sales Forecast, 2016-2021 (units)
  • Table 32: Japan Mobile OS Sales Forecast, 2016-2021 (Percentage Share)

List of Charts

  • Figure A: Global Smartphone and Non-Smartphone Sales, 2016-2021
  • Figure B: Total Handset Sales by Type, 2016-2021
  • Figure C: Global Mobile Handset Sales by Region, 2016-2021(percentages)
  • Figure D: Global Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Figure 1: Global Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Figure 2: Global Mobile Handset Sales by Region, 2016-2021(units)
  • Figure 3: Global Mobile Handset Sales by Region, 2016-2021(percentages)
  • Figure 4: Global Mobile Handset Sales by Handset Type, 2016-2021
  • Figure 5: Global Smartphone Sales Forecast by Region, 2016-2021 (units)
  • Figure 6: Global Smartphone Sales Forecast by Region, 2016-2021 (percent share)
  • Figure 7: Global Mobile OS Sales Forecast, 2016-2021 (units)
  • Figure 8: Global Mobile OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 9: North America Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Figure 10: North America Mobile Handset Sales by Handset Type, 2016-2021
  • Figure 11: North America Mobile OS Sales Forecast, 2016-2021 (units)
  • Figure 12: North America Mobile OS Forecast, 2016-2021 (Percentage Share)
  • Figure 13: Latin America Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Figure 14: Latin America Mobile Handset Sales by Handset Type, 2016-2021
  • Figure 15: Latin America Mobile OS Forecast, 2016-2021 (units)
  • Figure 16: Latin America Mobile OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 17: Europe Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Figure 18: Europe Mobile Handset Sales by Handset Type, 2016-2021
  • Figure 19: Europe Mobile OS Sales Forecast, 2016-2021 (units)
  • Figure 20: Europe Mobile OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 21: Middle East and Africa Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Figure 22: Middle East and Africa Mobile Handset Sales by Handset Type, 2016-2021
  • Figure 23: Middle East and Africa Mobile OS Sales Forecast, 2016-2021 (units)
  • Figure 24: Middle East and Africa Mobile OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 25: Asia-Pacific Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Figure 26: Asia-Pacific Mobile Handset Sales by Handset Type, 2016-2021
  • Figure 27: Asia-Pacific Mobile OS Sales Forecast, 2016-2021 (units)
  • Figure 28: Asia-Pacific Mobile OS Sales Forecast, 2016-2021 (Percentage Share)
  • Figure 29: Japan Mobile Handset Sales as a Percentage of Mobile Connections, 2016-2021
  • Figure 30: Japan Mobile Handset Sales by Handset Type, 2016-2021
  • Figure 31: Japan Mobile OS Sales Forecast, 2016-2021 (units)
  • Figure 32: Japan Mobile OS Sales Forecast, 2016-2021 (Percentage Share)

For additional information on the Global Handset and Smartphone Forecast, 2016-2021: Continued Growth of Smartphones market study, please contact Iain Gillott at (512) 263-5682 or by email.