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Wireless & Mobile Landscape

Global Handset and Smartphone Sales Forecast, 2015-2020: Still more smartphones

Although the smartphone market in developed regions of the world, including North America and Western Europe, has slowed significantly, this is not the case in other parts of the world. With the continued availability of inexpensive smartphones, smartphone growth has remained strong in several developing regions, including the Middle East and Africa, Eastern Europe, and parts of Asia-Pacific.

Because of this new growth, out of a total of almost two billion mobile handsets that were sold during 2015, sales of smartphones were significantly greater than those of non-smartphones. iGR forecasts that by 2020 almost all handset sales will be smartphones.

This market study forecasts the expected worldwide sales of handsets for 2015 to 2020. Sales are forecasted by type of device, both non-smartphones and smartphones, as well as by mobile operating systems. The sales numbers are forecasted globally, as well as for each of the following six regions: North America, Latin America, Europe, Middle East and Africa, Asia-Pacific, and Japan. This market study also overviews several smartphone OEMs, discusses the trends driving this market and provides profiles of many handset and device vendors.


Key Questions Answered

  • Which OEMs provide smartphones to this market?
  • What are the drivers of the smartphone market?
  • What are the anticipated global handset and smartphone sales for 2015 to 2020?
  • What are the anticipated handset and smartphone sales for North America, Latin America, Europe, Middle East and Africa, Asia-Pacific, and Japan for 2015 to 2020?
  • What are the anticipated sales for each smartphone operating system both globally and for each region of the world?

Who Should Read

  • Mobile operators
  • Mobile Device OEMs
  • Mobile content providers and distributors
  • Financial analysts and investors.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Global Regions Defined
    • Asia‐Pacific
    • Europe
    • Japan
    • Latin America
    • Middle East and Africa
    • North America
  • Increased OEM competition
    • Apple
    • Blackberry
    • HTC
    • Huawei
    • LG
    • Lenovo
    • Microsoft
    • Samsung
    • Sony
    • Xiaomi
    • ZTE
  • Smartphone Market Drivers 2015 – 2020
    • Consumer expectations
    • Continued handset replacement
    • Increasing value proposition
    • Changes in business use
    • Increased processor speeds
    • Improved screen resolution
    • Move to LTE
    • Improved cameras
    • Increasing software functionality, apps and services
    • OTT services
    • Mobile Operating Systems
    • NFC
    • Battery life
  • Global Smartphone Sales Forecast: 2015-2020
    • Major Forecast Assumptions
    • Global Handset Forecast by Region, 2015 – 2020
    • Global Handset Forecast by Type, 2015 - 2020
    • Global Smartphone Forecast by Region, 2015 – 2020
    • Global Smartphone Sales Forecast by Operating System, 2015 - 2020
  • North America Smartphone Sales Forecast: 2015-2020
    • North America Handset Forecast by Type, 2015 - 2020
    • North America Smartphone Sales Forecast by Operating System, 2015 - 2020
  • Latin America Smartphone Sales Forecast: 2015-2020
    • Latin America Handset Forecast by Type, 2015 - 2020
    • Latin America Smartphone Forecast by Operating System, 2015 - 2020
  • Europe Smartphone Sales Forecast: 2015‐2020
    • Europe Handset Forecast by Type, 2015 - 2020
    • Europe Smartphone Sales Forecast by Operating System, 2015 ‐ 2020
  • Middle East and Africa Smartphone Sales Forecast: 2015-2020
    • Middle East and Africa Handset Sales Forecast by Type, 2015 - 2020
    • Middle East and Africa Smartphone Sales Forecast by Operating System, 2015 - 2020
  • Asia-Pacific Smartphone Sales Forecast: 2015-2020
    • Asia-Pacific Handset Sales Forecast by Type, 2015 - 2020
    • Asia-Pacific Smartphone Sales Forecast by Operating System, 2015 ‐ 2020
  • Japan Smartphone Sales Forecast: 2015-2020
    • Japan Handset Forecast by Type, 2015 - 2020
    • Japan Smartphone Sales Forecast by Operating System, 2015 - 2020
  • Handset and Device Vendor Profiles
    • Acer
    • Alcatel One Touch (TCL Communications)
    • Apple
    • ASUS
    • BlackBerry
    • Coolpad
    • HTC
    • Huawei
    • LG Electronics
    • Lenovo / Motorola Mobility
    • Microsoft
    • NETGEAR
    • Nokia Corporation
    • Novatel Wireless, Inc.
    • Pantech Mobile
    • Samsung Electronics
    • Sony Mobile Communications
    • Unimax Communications (UMX)
    • Xiaomi
    • ZTE Corporation
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Global Mobile Handset Sales by Region, 2015 – 2020 (units)
  • Table 2: Global Mobile Handset Sales by Region, 2015 – 2020 (percentages)
  • Table 3: Global Mobile Handset Sales by Handset Type, 2015-2020
  • Table 4: Global Smartphone Sales Forecast by Region, 2015-2020 (units)
  • Table 5: Global Smartphone Sales Forecast by Region, 2015-2020 (percent share)
  • Table 6: Global Mobile OS Sales Forecast, 2015-2020 (units)
  • Table 7: Global Mobile OS Sales Forecast, 2015-2020 (Percentage Share)
  • Table 8: North America Mobile Handset Sales by Handset Type, 2015-2020
  • Table 9: North America Mobile OS Sales Forecast, 2015-2020 (units)
  • Table 10: North America Mobile OS Forecast, 2015-2020 (Percentage Share)
  • Table 11: Latin America Mobile Handset Sales by Handset Type, 2015-2020
  • Table 12: Latin America Mobile OS Forecast, 2015-2020 (units)
  • Table 13: Latin America Mobile OS Sales Forecast, 2015-2020 (Percentage Share)
  • Table 14: Europe Mobile Handset Sales by Handset Type, 2015-2020
  • Table 15: Europe Mobile OS Sales Forecast, 2015-2020 (units)
  • Table 16: Europe Mobile OS Sales Forecast, 2015-2020 (Percentage Share)
  • Table 17: Middle East and Africa Mobile Handset Sales by Handset Type, 2015-2020
  • Table 18: Middle East and Africa Mobile OS Sales Forecast, 2015-2020 (units)
  • Table 19: Middle East and Africa Mobile OS Sales Forecast, 2015-2020 (Percentage Share)
  • Table 20: Asia-Pacific Mobile Handset Sales by Handset Type, 2015-2020
  • Table 21: Asia-Pacific Mobile OS Sales Forecast, 2015-2020 (units)
  • Table 22: Asia-Pacific Mobile OS Sales Forecast, 2015-2020 (Percentage Share)
  • Table 23: Japan Mobile Handset Sales by Handset Type, 2015-2020
  • Table 24: Japan Mobile OS Sales Forecast, 2015-2020 (units)
  • Table 25: Japan Mobile OS Sales Forecast, 2015-2020 (Percentage Share)

List of Charts

  • Figure A: Global Smartphone and Non-¬Smartphone Sales, 2015-2020
  • Figure B: Total Handset Sales by Type, 2015 - 2020
  • Figure C: Global Mobile Handset Sales by Region, 2015 – 2020 (percentages)
  • Figure 1: Global Mobile Handset Sales by Region, 2015 – 2020 (units)
  • Figure 2: Global Mobile Handset Sales by Region, 2015 – 2020 (percentages)
  • Figure 3: Global Mobile Handset Sales by Handset Type, 2015-2020
  • Figure 4: Global Smartphone Sales Forecast by Region, 2015-2020 (units)
  • Figure 5: Global Smartphone Sales Forecast by Region, 2015-2020 (percent share)
  • Figure 6: Global Mobile OS Sales Forecast, 2015-2020 (units)
  • Figure 7: Global Mobile OS Sales Forecast, 2015-2020 (Percentage Share)
  • Figure 8: North America Mobile Handset Sales by Handset Type, 2015-2020(units)
  • Figure 9: North America Mobile OS Sales Forecast, 2015-2020 (units)
  • Figure 10: North America Mobile OS Forecast, 2015-2020 (Percentage Share)
  • Figure 11: Latin America Mobile Handset Sales by Handset Type, 2015-2020 (units)
  • Figure 12: Latin America Mobile OS Forecast, 2015-2020 (units)
  • Figure 13: Latin America Mobile OS Sales Forecast, 2015-2020 (Percentage Share)
  • Figure 14: Europe Mobile Handset Sales by Handset Type, 2015-2020 (units)
  • Figure 15: Europe Mobile OS Sales Forecast, 2015-2020 (units)
  • Figure 16: Europe Mobile OS Sales Forecast, 2015-2020 (Percentage Share)
  • Figure 17: Middle East and Africa Mobile Handset Sales by Handset Type, 2015-2020(units)
  • Figure 18: Middle East and Africa Mobile OS Sales Forecast, 2015-2020 (units)
  • Figure 19: Middle East and Africa Mobile OS Sales Forecast, 2015-2020 (Percentage Share)
  • Figure 20: Asia-Pacific Mobile Handset Sales by Handset Type, 2015-2020 (units)
  • Figure 21: Asia-Pacific Mobile OS Sales Forecast, 2015-2020 (units)
  • Figure 22: Asia-Pacific Mobile OS Sales Forecast, 2015-2020 (Percentage Share)
  • Figure 23: Japan Mobile Handset Sales by Handset Type, 2015-2020 (units)
  • Figure 24: Japan Mobile OS Sales Forecast, 2015-2020 (units)
  • Figure 25: Japan Mobile OS Sales Forecast, 2015-2020 (Percentage Share)

For additional information on the Global Handset and Smartphone Forecast, 2015-2020: Still more smartphones market study, please contact Iain Gillott at (512) 263-5682 or by email.