Wireless & Mobile Landscape

Global Mobile Wearable Devices Forecast, 2014-2019: Bandwidth Impact on Mobile Network

Mobile wearable devices are a growing segment of mobile devices that complement the more popular smartphones and tablets. Over the last 12 to 18 months, the industry has seen many new products launched, and it is becoming apparent that although wearable devices can still be broadly categorized into fitness-tracking wearables and smart watches, the functionality of the two are starting to converge.

For this report, iGR defines a mobile wearable device as one that is worn on a person’s body, provides significant information and functionality to the wearer, and is usually connected and synchronized to a smartphone. The two general purposes of a wearable device are to make information (usually from a nearby smartphone) more easily accessible to the wearer and to gather the wearer’s physical data, which can then be displayed and analyzed using applications on the wearable device or a smartphone.

Although smartphones’ convenient display of time has made standard watches obsolete for many young consumers, the instantaneous information provided by smart watches and fitness wearable devices may once again make wearing a device on the wrist a commonplace occurrence.

This market study discusses two groups of wearable devices – fitness tracking devices and smart watches – and provides updates on the products that are available in the market. The study also provides results from iGR’s latest survey of U.S. consumers, which quantified consumers’ familiarity with, interest in, and current use of these devices. Further, it includes profiles of many companies that provide products for the wearable device market.

The study also includes a five-year global forecast for the sales of both smart watches and fitness tracking devices at the global level and for the five regions of North America, Latin America, Europe, Middle East & Africa and Asia Pacific. The sales of smart watches are further delineated according to the platform of the device – Android, iOS or Other. Finally, the study forecasts the mobile data usage impact of both types of wearable devices.


Key Questions Answered

  • What percentage of U.S. consumers currently uses fitness wearable devices and smart watches?
  • What types and brands of wearable devices do U.S. consumers currently use?
  • What percentage of U.S. consumers are familiar with fitness tracking devices and smart watches? How has their familiarity changed in the last 12 months?
  • What percentage of U.S. consumers are interested in purchasing a fitness tracking device or a smart watch? How has this interest changed in the last 12 months?
  • How much are consumers willing to spend on smart watches and how does that price compare to the current average sales price?
  • What demographic trends are apparent in U.S. consumers’ use of and interest in wearable devices?
  • What is the five-year sales forecast for fitness tracking wearable devices and smart watches at the global level and the regional level?
  • What is the five-year sales forecast for smart watches according to the type of smart watch – iOS, Android or Other?
  • What is the five-year data usage forecast for fitness tracking wearable devices and smart watches at the global level and the regional level?
  • How does the amount of data usage influenced by wearable devices compare to the overall amount of mobile data usage?
  • Which companies currently provide fitness tracking devices and smart watches?

Who Should Read

  • Developers of wearable mobile apps
  • Mobile device OEMs
  • Wearable device OEMs
  • Mobile service providers
  • Financial and investment analysts.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Wearable Devices
    • Smart Watches
    • Fitness Tracking Wearable Devices
    • Convergence of Smart Watches and Fitness Tracking Wearable Devices
  • Current Use of Wearable Devices by U.S. Consumers
  • Fitness Tracking Devices – U.S. Consumers’ Familiarity and Interest
    • Familiarity with Fitness Tracking Devices
    • Interest in Purchasing a Fitness Wearable
  • Smart Watches - U.S. Consumers’ Familiarity and Interest
    • Familiarity with Smart Watches
    • Interest in Purchasing a Smart Watch
    • Reasons for Interest in Smart Watches
    • Desired Brand and Price for those Interested in Smart Watches
    • Reasons for Lack of Interest in Smart Watches
  • Global Wearable Device Sales Forecast: 2014-2019
    • Smart Watch Sales Forecast, 2014-2019
    • Fitness Tracking Device Sales Forecast, 2014-2019
  • Global Wearable Device Data Usage Forecast: 2014-2019
    • Forecast Methodology and Assumptions
    • General Data Usage Forecast, 2014-2019
    • Smart Watches Data Usage Forecast, 2014-2019
    • Fitness Tracking Devices Data Usage Forecast, 2014-2019
    • Combined Wearable Devices Data Usage Forecast, 2014-2019
  • Consumer Demographics
    • Demographic Profile of U.S. Consumer Respondents
  • Wearable Device Vendor Profiles
    • Apple
    • ASUS
    • Basis / Intel
    • COOKOO (ConnecteDevice, Ltd.)
    • Fitbit
    • Jawbone
    • LG Electronics
    • Martian Watches
    • MetaWatch
    • Lenovo / Motorola Mobility
    • Nike
    • Pebble Technology
    • Polar Electro
    • Samsung Electronics
    • Sony Mobile Communications
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Current Use of Wearable Devices
  • Table 2: Brands of Fitness Wearable Devices Used
  • Table 3: Brands of Smart Watches Used
  • Table 4: Familiarity with Fitness-Centric Wearable Devices
  • Table 5: Familiarity with Fitness-Centric Wearable Devices, 2014 - 2015
  • Table 6: Interest in Purchasing Fitness-Centric Wearable Devices
  • Table 7: Interest in Fitness-Centric Wearable Devices, 2013 - 2015
  • Table 8: Familiarity with Smart Watches
  • Table 9: Familiarity with Smart Watches, 2013 - 2015
  • Table 10: Interest in Purchasing a Smart Watch
  • Table 11: Interest in Smart Watches, 2013 - 2015
  • Table 12: Reasons for Interest in Smart Watches
  • Table 13: Appealing Smart Watch Features
  • Table 14: Smart Watch Brands of Interest
  • Table 15: Price Willing to Spend on a Smart Watch
  • Table 16: Price of Current Smart Watches
  • Table 17: Reasons for Lack of Interest in Smart Watches
  • Table 18: Conditions to Increase Interest in Smart Watches
  • Table 19: Total Smart Watch Sales Units by Region, 2014-2019, (000)
  • Table 20: North America Smart Watch Sales Units by Type, 2014-2019, (000)
  • Table 21: Europe Smart Watch Sales Units by Type, 2014-2019, (000)
  • Table 22: Asia Pacific Smart Watch Sales Units by Type, 2014-2019, (000)
  • Table 23: Latin America Smart Watch Sales Units by Type, 2014-2019, (000)
  • Table 24: Middle East and Africa Smart Watch Sales Units by Type, 2014-2019, (000)
  • Table 25: Global Smart Watch Sales Units by Type, 2014-2019, (000)
  • Table 26: Total Fitness Wearable Sales Units by Region, 2014-2019, (000)
  • Table 27: Average Mobile Data Usage per Connection by Region, MB/Month
  • Table 28: Total Smart Watches by Region, 2014-2019
  • Table 29: Average Mobile Data Usage per Connection Influenced by Smart Watches by Region, MB/Month
  • Table 30: Total Mobile Data Usage Influenced by Smart Watches by Region, TB/Month
  • Table 31: Total Fitness Tracking Devices by Region, 2014-2019
  • Table 32: Average Mobile Data Usage per Connection Influenced by Fitness Tracking Devices by Region, MB/Month
  • Table 33: Total Mobile Data Usage Influenced by Fitness Tracking Devices by Region, TB/Month
  • Table 34: Total Mobile Data Usage Influenced by Wearable Devices by Region, TB/Month
  • Table 35: Total Mobile Data Usage Influenced by Wearable Devices by Type, TB/Month
  • Table 36: Total Mobile Data Usage Influenced by Wearable Devices by Type, Percent
  • Table 37: Total Mobile Data Usage Influenced by Wearable Devices as Percent of Total Global Mobile Data Usage, TB/Month
  • Table 38: Respondent Age
  • Table 39: Respondent Gender
  • Table 40: Respondent Ethnic Background
  • Table 41: Respondent Annual Household Income
  • Table 42: Respondent Level of Education
  • Table 43: Age of Children in Household
  • Table 44: Respondent Region
  • Table 45: Respondent Marital Status

List of Charts and figures

  • Figure A: Current Use of Wearable Devices
  • Figure B: Price Willing to Spend on a Smart Watch Compared to Average Price
  • Figure C: Total Smart Watch Sales Units by Region, 2014-2019, (000)
  • Figure D: Total Fitness Wearable Sales Units by Region, 2014-2019, (000)
  • Figure E: Total Mobile Data Usage Influenced by Wearable Devices by Type, TB/Month
  • Figure 1: Current Use of Wearable Devices
  • Figure 2: Brands of Fitness Wearable Devices Used
  • Figure 3: Brands of Smart Watches Used
  • Figure 4: Familiarity with Fitness-Centric Wearable Devices
  • Figure 5: Familiarity with Fitness-Centric Wearable Devices, 2014 - 2015
  • Figure 6: Interest in Purchasing Fitness-Centric Wearable Devices
  • Figure 7: Interest in Fitness-Centric Wearable Devices, 2013 - 2015
  • Figure 8: Familiarity with Smart Watches
  • Figure 9: Familiarity with Smart Watches, 2013 - 2015
  • Figure 10: Interest in Purchasing a Smart Watch
  • Figure 11: Interest in Smart Watches, 2013 - 2015
  • Figure 12: Reasons for Interest in Smart Watches
  • Figure 13: Appealing Smart Watch Features
  • Figure 14: Smart Watch Brands of Interest
  • Figure 15: Price Willing to Spend on a Smart Watch
  • Figure 16: Price of Current Smart Watches
  • Figure 17: Price Willing to Spend Compared to Average Price
  • Figure 18: Reasons for Lack of Interest in Smart Watches
  • Figure 19: Conditions to Increase Interest in Smart Watches
  • Figure 20: Total Smart Watch Sales Units by Region, 2014-2019, (000)
  • Figure 21: North America Smart Watch Sales Units by Type, 2014-2019, (000)
  • Figure 22: Europe Smart Watch Sales Units by Type, 2014-2019, (000)
  • Figure 23: Asia Pacific Smart Watch Sales Units by Type, 2014-2019, (000)
  • Figure 24: Latin America Smart Watch Sales Units by Type, 2014-2019, (000)
  • Figure 25: Middle East and Africa Smart Watch Sales Units by Type, 2014-2019, (000)
  • Figure 26: Global Smart Watch Sales Units by Type, 2014-2019, (000)
  • Figure 27: Total Fitness Wearable Sales Units by Region, 2014-2019, (000)
  • Figure 28: Average Mobile Data Usage per Connection by Region, MB/Month
  • Figure 29: Total Smart Watches by Region, 2014-2019
  • Figure 30: Average Mobile Data Usage per Connection Influenced by Smart Watches by Region, MB/Month
  • Figure 31: Total Mobile Data Usage Influenced by Smart Watches by Region, TB/Month
  • Figure 32: Total Fitness Tracking Devices by Region, 2014-2019
  • Figure 33: Average Mobile Data Usage per Connection Influenced by Fitness Tracking Devices by Region, MB/Month
  • Figure 34: Total Mobile Data Usage Influenced by Fitness Tracking Devices by Region, TB/Month
  • Figure 35: Total Mobile Data Usage Influenced by Wearable Devices by Region, TB/Month
  • Figure 36: Total Mobile Data Usage Influenced by Wearable Devices by Type, TB/Month
  • Figure 37: Total Mobile Data Usage Influenced by Wearable Devices by Type, Percent
  • Figure 38: Total Mobile Data Usage Influenced by Wearable Devices as Percent of Total Global Mobile Data Usage, TB/Month
  • Figure 39: Respondent Age
  • Figure 40: Respondent Gender
  • Figure 41: Respondent Ethnic Background
  • Figure 42: Respondent Annual Household Income
  • Figure 43: Respondent Level of Education
  • Figure 44: Age of Children in Household
  • Figure 45: Respondent Region
  • Figure 46: Respondent Marital Status

For additional information on the Global Mobile Wearable Devices Forecast, 2014-2019: Bandwidth Impact on Mobile Network market research report, please contact Iain Gillott, at (512) 263-5682 or by email.