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Wireless & Mobile Landscape

Global Mobile Device Sales Forecast, 2019-2024: Handsets, Smartphones and Tablets

The mobile device market, including handsets, smartphones and tablets, has slowed significantly in most regions of the world. However, the continued availability of inexpensive devices and the addition of new mobile subscribers in some developing regions should help support continued but slow sales growth.

This market study forecasts the expected worldwide sales of mobile devices between 2019 and 2024. Sales are forecasted by type of device, non-smartphones, smartphones and tablets, as well as by mobile operating system. The sales numbers are forecasted globally, as well as for each of the following five regions: North America, Latin America, Europe, Middle East and Africa, and Asia-Pacific. This market study also discusses the trends driving this market.


Key Questions Answered

  • What are the anticipated global handset and smartphone sales for 2019 to 2024?
  • What are the anticipated global tablet sales for 2019 to 2024?
  • What are the anticipated mobile device sales for North America, Latin America, Europe, Middle East and Africa, and Asia-Pacific?
  • What are the expected sales for Android, iOS and Windows smartphones and tablets both globally and for each region of the world?
  • How do handset sales compare to overall mobile connections for each region of the world?
  • What are the drivers of the mobile device market?

Who Should Read

  • Mobile operators
  • Mobile Device OEMs
  • Mobile content providers and distributors
  • Financial analysts and investors.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Global Regions Defined
    • Asia‐Pacific
    • Europe
    • Latin America
    • Middle East and Africa
    • North America
  • Smartphone Vendors
    • Apple
    • Huawei
    • LG
    • Lenovo
    • OPPO
    • Samsung
    • Sony
    • vivo
    • Xiaomi
  • Tablet Vendors
    • Amazon
    • Apple
    • ASUS
    • Google
    • Huawei
    • Lenovo
    • Microsoft
    • Samsung
  • Smartphone Market Drivers
    • Consumer expectations
    • Continued handset replacement
    • Increasing value proposition
    • Changes in business use
    • Increased processor speeds
    • Improved screen resolution
    • Move to LTE and (eventually) 5G
    • Improved cameras
    • Increasing software functionality, apps and services
    • OTT services
    • Mobile Operating Systems
    • NFC and Mobile Payment
    • Battery life
    • Water resistance
    • Security
  • Global Mobile Device Sales Forecast Assumptions
    • Global Handset and Smartphone Sales Forecast Assumptions
    • Global Tablet Sales Forecast Assumptions
  • Global Mobile Device Sales Forecast, 2019-2024
    • Global Handset Sales Forecast, 2019-2024
    • Global Handset Sales Forecast by Region, 2019-2024
    • Global Handset Sales Forecast by Type, 2019-2024
    • Global Smartphone Sales Forecast by Region, 2019-2024
    • Global Smartphone Sales Forecast by Operating System, 2019-2024
    • Global Tablet Sales Forecast by Region, 2019-2024
    • Global Tablet Sales Forecast by Operating System, 2019-2024
  • North America Mobile Device Sales Forecast: 2019-2024
    • North America Handset Sales Forecast, 2019-2024
    • North America Handset Sales Forecast by Type, 2019-2024
    • North America Smartphone Sales Forecast by Operating System, 2019-2024
    • North America Tablet Sales Forecast, 2019-2024
    • North America Tablet Sales Forecast by Operating System, 2019-2024
  • Latin America Mobile Device Sales Forecast: 2019-2024
    • Latin America Handset Sales Forecast, 2019-2024
    • Latin America Handset Sales Forecast by Type, 2019-2024
    • Latin America Smartphone Sales Forecast by Operating System, 2019-2024
    • Latin America Tablet Sales Forecast, 2019-2024
    • Latin America Tablet Sales Forecast by Operating System, 2019-2024
  • Europe Mobile Device Sales Forecast: 2019-2024
    • Europe Handset Sales Forecast, 2019-2024
    • Europe Handset Sales Forecast by Type, 2019-2024
    • Europe Smartphone Sales Forecast by Operating System, 2019-2024
    • Europe Tablet Sales Forecast, 2019-2024
    • Europe Tablet Sales Forecast by Operating System, 2019-2024
  • Middle East and Africa Mobile Device Sales Forecast: 2019-2024
    • Middle East and Africa Handset Sales Forecast, 2019-2024
    • Middle East and Africa Handset Sales Forecast by Type, 2019-2024
    • Middle East and Africa Smartphone Sales Forecast by Operating System, 2019-2024
    • Middle East and Africa Tablet Sales Forecast, 2019-2024
    • Middle East and Africa Tablet Sales Forecast by Operating System, 2019-2024
  • Asia-Pacific Mobile Device Sales Forecast: 2019-2024
    • Asia-Pacific Handset Sales Forecast, 2019-2024
    • Asia-Pacific Handset Sales Forecast by Type, 2019-2024
    • Asia-Pacific Smartphone Sales Forecast by Operating System, 2019-2024
    • Asia-Pacific Tablet Sales Forecast, 2019-2024
    • Asia-Pacific Tablet Sales Forecast by Operating System, 2019-2024
  • Definitions
  • About iGR
    • Disclaimer

List of Tables

  • Table A: Global Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Table B: Global Smartphone and Non-Smartphone Sales, 2019-2024
  • Table C: Global Tablet Sales, 2019-2024 (units)
  • Table 1: Global Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Table 2: Global Mobile Handset Sales by Region, 2019-2024 (units)
  • Table 3: Global Mobile Handset Sales by Region, 2019-2024 (percentages)
  • Table 4: Global Mobile Handset Sales by Handset Type, 2019-2024
  • Table 5: Global Smartphone Sales Forecast by Region, 2019-2024 (units)
  • Table 6: Global Smartphone Sales Forecast by Region, 2019-2024 (percent share)
  • Table 7: Global Smartphone OS Sales Forecast, 2019-2024 (units)
  • Table 8: Global Smartphone OS Sales Forecast, 2019-2024 (Percentage Share)
  • Table 9: Global Tablet Sales by Region, 2019-2024 (units)
  • Table 10: Global Tablet Sales by Region, 2019-2024 (percentage shares)
  • Table 11: Global Tablet OS Sales Forecast, 2019-2024 (units)
  • Table 12: Global Tablet OS Sales Forecast, 2019-2024 (Percentage Share)
  • Table 13: North America Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Table 14: North America Mobile Handset Sales by Handset Type, 2019-2024
  • Table 15: North America Smartphone OS Sales Forecast, 2019-2024 (units)
  • Table 16: North America Smartphone OS Forecast, 2019-2024 (Percentage Share)
  • Table 17: North America Tablet Sales, 2019-2024
  • Table 18: North America Tablet Sales by OS, 2019-2024 (units)
  • Table 19: North America Tablet OS Sales Forecast, 2019-2024 (Percentage Share)
  • Table 20: Latin America Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Table 21: Latin America Mobile Handset Sales by Handset Type, 2019-2024
  • Table 22: Latin America Smartphone OS Forecast, 2019-2024 (units)
  • Table 23: Latin America Smartphone OS Sales Forecast, 2019-2024 (Percentage Share)
  • Table 24: Latin America Tablet Sales, 2019-2024 (units)
  • Table 25: Latin America Tablet Sales by OS, 2019-2024 (units)
  • Table 26: Latin America Tablet OS Sales Forecast, 2019-2024 (Percentage Share)
  • Table 27: Europe Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Table 28: Europe Mobile Handset Sales by Handset Type, 2019-2024
  • Table 29: Europe Smartphone OS Sales Forecast, 2019-2024 (units)
  • Table 30: Europe Smartphone OS Sales Forecast, 2019-2024 (Percentage Share)
  • Table 31: Europe Tablet Sales, 2019-2024 (units)
  • Table 32: Europe Tablet Sales by OS, 2019-2024 (units)
  • Table 33: Europe Tablet OS Sales Forecast, 2019-2024 (Percentage Share)
  • Table 34: MEA Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Table 35: Middle East and Africa Mobile Handset Sales by Handset Type, 2019-2024
  • Table 36: Middle East and Africa Smartphone OS Sales Forecast, 2019-2024 (units)
  • Table 37: Middle East and Africa Smartphone OS Sales Forecast, 2019-2024 (Percentage Share)
  • Table 38: Middle East and Africa Tablet Sales, 2019-2024 (units)
  • Table 39: Middle East and Africa Tablet Sales by OS, 2019-2024 (units)
  • Table 40: Middle East and Africa Tablet OS Sales Forecast, 2019-2024 (Percentage Share)
  • Table 41: Asia-Pacific Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Table 42: Asia-Pacific Mobile Handset Sales by Handset Type, 2019-2024
  • Table 43: Asia-Pacific Smartphone OS Sales Forecast, 2019-2024 (units)
  • Table 44: Asia-Pacific Smartphone OS Sales Forecast, 2019-2024 (Percentage Share)
  • Table 45: Asia-Pacific Tablet Sales, 2019-2024 (units)
  • Table 46: Asia-Pacific Tablet Sales by OS, 2019-2024 (units)
  • Table 47: Asia-Pacific Tablet OS Sales Forecast, 2019-2024 (Percentage Share)

List of Charts

  • Figure A: Global Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Figure B: Global Smartphone and Non-Smartphone Sales, 2019-2024
  • Figure C: Global Tablet Sales, 2019-2024 (units)
  • Figure 1: Global Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Figure 2: Global Mobile Handset Sales by Region, 2019-2024 (units)
  • Figure 3: Global Mobile Handset Sales by Region, 2019-2024 (percentages)
  • Figure 4: Global Mobile Handset Sales by Handset Type, 2019-2024
  • Figure 5: Global Smartphone Sales Forecast by Region, 2019-2024 (units)
  • Figure 6: Global Smartphone Sales Forecast by Region, 2019-2024 (percent share)
  • Figure 7: Global Smartphone OS Sales Forecast, 2019-2024 (units)
  • Figure 8: Global Smartphone OS Sales Forecast, 2019-2024 (Percentage Share)
  • Figure 9: Global Tablet Sales by Region, 2019-2024 (units)
  • Figure 10: Global Tablet Sales by Region, 2019-2024 (percentage shares)
  • Figure 11: Global Tablet OS Sales Forecast, 2019-2024 (units)
  • Figure 12: Global Tablet OS Sales Forecast, 2019-2024 (Percentage Share)
  • Figure 13: North America Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Figure 14: North America Mobile Handset Sales by Handset Type, 2019-202
  • Figure 15: North America Smartphone OS Sales Forecast, 2019-2024 (units)
  • Figure 16: North America Smartphone OS Forecast, 2019-2024 (Percentage Share)
  • Figure 17: North America Tablet Sales, 2019-2024
  • Figure 18: North America Tablet Sales by OS, 2019-2024 (units)
  • Figure 19: North America Tablet OS Sales Forecast, 2019-2024 (Percentage Share)
  • Figure 20: Latin America Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Figure 21: Latin America Mobile Handset Sales by Handset Type, 2019-2024
  • Figure 22: Latin America Smartphone OS Forecast, 2019-2024 (units)
  • Figure 23: Latin America Smartphone OS Sales Forecast, 2019-2024 (Percentage Share)
  • Figure 24: Latin America Tablet Sales, 2019-2024 (units)
  • Figure 25: Latin America Tablet Sales by OS, 2019-2024 (units)
  • Figure 26: Latin America Tablet OS Sales Forecast, 2019-2024 (Percentage Share)
  • Figure 27: Europe Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Figure 28: Europe Mobile Handset Sales by Handset Type, 2019-2024
  • Figure 29: Europe Smartphone OS Sales Forecast, 2019-2024 (units)
  • Figure 30: Europe Smartphone OS Sales Forecast, 2019-2024 (Percentage Share)
  • Figure 31: Europe Tablet Sales, 2019-2024 (units)
  • Figure 32: Europe Tablet Sales by OS, 2019-2024 (units)
  • Figure 33: Europe Tablet OS Sales Forecast, 2019-2024 (Percentage Share)
  • Figure 34: MEA Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Figure 35: Middle East and Africa Mobile Handset Sales by Handset Type, 2019-2024
  • Figure 36: Middle East and Africa Smartphone OS Sales Forecast, 2019-2024 (units)
  • Figure 37: Middle East and Africa Smartphone OS Sales Forecast, 2019-2024 (Percentage Share)
  • Figure 38: Middle East and Africa Tablet Sales, 2019-2024 (units)
  • Figure 39: Middle East and Africa Tablet Sales by OS, 2019-2024 (units)
  • Figure 40: Middle East and Africa Tablet OS Sales Forecast, 2019-2024 (Percentage Share)
  • Figure 41: Asia-Pacific Mobile Handset Sales as a Percentage of Mobile Connections, 2019-2024
  • Figure 42: Asia-Pacific Mobile Handset Sales by Handset Type, 2019-2024
  • Figure 43: Asia-Pacific Smartphone OS Sales Forecast, 2019-2024 (units)
  • Figure 44: Asia-Pacific Smartphone OS Sales Forecast, 2019-2024 (Percentage Share)
  • Figure 45: Asia-Pacific Tablet Sales, 2019-2024 (units)
  • Figure 46: Asia-Pacific Tablet Sales by OS, 2019-2024 (units)
  • Figure 47: Asia-Pacific Tablet OS Sales Forecast, 2019-2024 (Percentage Share)

For additional information on the Global Mobile Device Sales Forecast, 2019-2024: Handsets, Smartphones and Tablets market study, please contact Iain Gillott at (512) 263-5682 or by email.