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Wireless & Mobile Landscape

Wireless and Mobile Landscape

SMBs: The Ongoing BYOD Trend

This report provides an overview of the adoption of “bring your own device” policies at small- to medium-sized businesses (SMB) in the U.S. It is an update to iGR’s 2012 report on the same topic.

According to iGR’s February 2013 survey of IT managers at U.S. SMBs, nearly 62 percent of employees reported an official “bring your own device” (BYOD) policy at their company. Additionally, 73 percent of employees reported that their company unofficially permits its employees to use personal devices for work purposes (i.e., the company is aware that employees bring devices, but has not officially allowed or banned the practice).

Note that iGR defines a small- to medium-sized business as a company with between 10 to 499 employees. Essentially, with an “official” BYOD policy an employee can use their personal device (smartphones, primarily) for work purposes.

iGR believes that several trends have contributed to the rise of BYOD policies among U.S. companies. Perhaps first and foremost are the ongoing effects of an economic recession that prompted many businesses to find new ways to cut costs. This helped create and reinforce the BYOD trend.

Another key driver has been the massive demand for smartphones led by Apple’s iPhone as well as Google’s Android operating system, which runs on many different devices from Samsung, HTC, LG and Motorola Mobility (now a part of Google). Put simply, end users who bought personal smartphones also wanted to use them for work purposes, because of the ease-of-use and productivity gains to be realized.


Key Questions Answered

  • What are the characteristics of SMBs with (and without) official BYOD policies?
  • What types of personal devices are officially permitted?
  • What smartphone platforms and service providers are officially authorized?
  • What percent of employees use their own smartphones and tablets?
  • Does IT provide support to personal devices?

Who Should Read

  • Mobile operators
  • Device OEMs
  • Content providers and distributors, particularly those focused on SMBs
  • Financial and investment analysts.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Defining SMBs
    • Profile of Respondent Companies
    • Role of the IT Department
  • Bring Your Own Device
    • BYOD policy
    • Devices in BYOD policy
  • Official BYOD Smartphones and Tablets
    • Smartphones in SMBs: A Very Brief Overview
    • Official BYOD Smartphone Platforms
    • Official BYOD Cellular Service Providers
    • Percent of Employees Using their own Smartphone
    • Percent of Employees Using their own Tablet
  • Support & Management of BYOD
    • Device Support
    • Device Management
  • Summary
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Role/Title of Respondents
  • Table 2: Industries of Surveyed Companies
  • Table 3: SMB Revenue
  • Table 4: IT Department’s Role in Your Company
  • Table 5: IT Department’s Role, Indexed
  • Table 6: Bring Your Own Device Policy
  • Table 7: BYOD Policy According to Number of Employees
  • Table 8: Devices Employees May Bring
  • Table 9: What Smartphone Platform(s) Are Supported
  • Table 9A: Change in Official BYOD OS, 2012 vs. 2013
  • Table 10: Supported Service Providers
  • Table 11: Percent of Employees Who Bring their own Smartphone
  • Table 12: Percent of Employees Who Bring their own Tablet
  • Table 13: Does IT Support Those BYODs
  • Table 14: Type of Device Management Used

List of Charts and Figures

  • Figure 1: Role/Title of Respondents
  • Figure 2: Industries of Surveyed Companies
  • Figure 3: SMB Revenue
  • Figure 4: IT Department’s Role in Your Company
  • Figure 5: IT Department’s Role, Indexed
  • Figure 6: Bring Your Own Device Policy
  • Figure 7: BYOD Policy According to Number of Employees
  • Figure 8: Devices Employees May Bring
  • Figure 9: What Smartphone Platform(s) Are Supported
  • Figure 10: Supported Service Providers
  • Figure 11: Percent of Employees Who Bring their own Smartphone
  • Figure 12: Percent of Employees Who Bring their own Tablet
  • Figure 13: Does IT Support Those BYODs
  • Figure 14: Type of Device Management Used

For additional information on the SMBs: The Ongoing BYOD Trend market research report, please contact Iain Gillott at (512) 263-5682 or by email.