Small Cells, DAS & Het-Nets

U.S. Wi-Fi Offload Traffic Forecast, 2014 - 2019: Uh-oh 5G!

This market study presents iGR’s forecast for U.S. Wi-Fi Offload, which iGR defines as only that Wi-Fi activity/usage that occurs outside of home/school/work. Put another way, it is the “mobile data” that does not go over the cellular data network.

iGR has three categories for Wi-Fi Offload, which include:

- 1. Wi-Fi Only: Data traffic that occurs on Wi-Fi-only devices on Wi-Fi networks outside of the home or office on. So, a Wi-Fi-only laptop connected via Wi-Fi in Starbucks would be “Wi-Fi Only” traffic. But, that same laptop tethered to a smartphone’s LTE connection would count as mobile/cellular data usage.

- 2. User Driven: A subscriber/end user who chooses a Wi-Fi connection rather than use their 3G/4G mobile broadband connection. If the non-home/non-work Wi-Fi network did not exist, this traffic would have gone over the mobile operator’s cellular data network. This is the predominant form of Wi-Fi offload today.

- 3. Carrier Driven: This is data traffic that the operator steers from its 3G/4G RAN to a carrier-managed Wi-Fi network.

This market study provides an overview of Wi-Fi, its key standards, how it will be affected by upcoming 5G standards, and the recent developments related to it. It also provides a five-year forecast for the number of connections and the amount of data for the three types of Wi-Fi Offload, as defined by iGR.


Key Questions Answered

  • What is Wi-Fi?
  • Where is the Wi-Fi standard headed?
  • How is Wi-Fi used?
  • What is Wi-Fi offload?
  • What is the difference between user-driven Wi-Fi offload and carrier-driven Wi-Fi offload?
  • What are some of the key standards efforts associated with Wi-Fi offload?
  • What are the potential benefits associated with Wi-Fi offload?
  • What are the potential issues associated with Wi-Fi offload?
  • What is Wi-Fi only? How is it commonly used?
  • How much Wi-Fi offload traffic is expected through 2019 in North America?
  • What percentage of total “mobile” data traffic is Wi-Fi traffic in North America?

Who Should Read

  • Mobile operators, including those with Wi-Fi networks
  • Device OEMs
  • Content providers and distributors
  • Cable MSOs and those offering Wi-Fi services
  • Financial analysts and investors.

Table of Contents

  • Abstract
  • Executive Summary
  • Overview
    • iGR’s Usage Categories
    • When Are Devices Typically Used
    • Types of Wi-Fi Networks
    • Types of Wi-Fi Business Models
    • Types of Wi-Fi Offload
    • Why offload?
    • Adoption of Offload
    • Benefits of Wi-Fi Offload
    • Potential Issues with Wi-Fi Offload
  • Wi-Fi News & Standards
    • Brief Overview of Key Wi-Fi Standards
    • Passpoint / Hotspot 2.0
    • ANDSF
    • LTE-Unlicensed
    • Wi-Fi Related News
  • Forecast Methodology and Assumptions
    • Overview
    • Methodology
    • Drivers of Wi-Fi Offload
    • Barriers to Wi-Fi Offload
    • Assumptions by Type of Wi-Fi Offload
      • Wi-Fi Only Assumptions
      • User-driven Assumptions
      • Carrier-driven Assumptions
  • Wi-Fi Offload Forecast
  • Wi-Fi Vendor Profiles
    • Alcadis ISP Solutions
    • Anyfi Networks
    • Aptilo Networks
    • Aruba Networks, a Hewlett Packard Enterprise Company
    • AT&T
    • Boingo
    • Bright House Networks, LLC
    • Cablevision Systems Corporation
    • Cisco
    • Comcast Corporation
    • Cox Communications
    • Devicescape
    • Ericsson
    • GCI
    • Gogo
    • iPass
    • NetScout Systems
    • Ruckus Wireless
    • Time Warner Cable
    • Verizon Wireless
    • Way4orth
    • wefi
    • Xirrus
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Wi-Fi Offload Connections, 2014-2019
  • Table 2: Wi-Fi Offload Data Traffic, 2014-2019
  • Table 3: Wi-Fi Offload Data as Percent of Mobile Data, 2014-2019

List of Charts and Figures

  • Figure A: Wi-Fi Offload in Context of Mobile Data Usage, 2014-2019
  • Figure 1: Wi-Fi Offload Connections, 2014-2019
  • Figure 2: Wi-Fi Offload Data Traffic, 2014-2019
  • Figure 3: Wi-Fi Offload as Percent of Mobile Data, 2014-2019
  • Figure 4: Anyfi HOTSPOT solution
  • Figure 5: Anyfi SIMPLE solution
  • Figure 6: Anyfi MOBILE solution

For additional information on the U.S. Wi-Fi Offload Traffic Forecast, 2014 - 2019: Uh-oh 5G! market study, please contact Iain Gillott, at (512) 263-5682 or by email.