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Internet of Things (IoT)

U.S. Connected Car Market Forecast, 2015-2020: Increasing Mobile Connectivity and Data Usage

In the United States the automobile is central to many consumers’ lives, with a large group spending more than an hour each day in their car. These car-centric consumers, who are also reliant on their smartphones and tablets, provide an opportunity for automobile OEMs, technology OEMs, and mobile operators to provide services directly through the users’ vehicles. In addition, auto manufacturers see the opportunity to use mobile communications to provide safety features, such as emergency services, and remote diagnosis and management of their vehicles.

This relatively new market has matured significantly in the last two to three years, as many providers have fine tuned and improved their second or third generation of solutions and have decided on a strategy to address the connected car market. However, challenges still exist for the many players in the ecosystem.

This market study examines connected car services available in the market today and those that are proposed for the future, as it also discusses the drivers and challenges of implementation. The market study also highlights consumers’ use of mobile services in their vehicles, as defined by a survey of over one thousand U.S. mobile consumers that iGR fielded in May 2016. Finally, this market study provides a five-year forecast of the number of connected cars in the U.S. (according to multiple definitions) and the associated mobile data usage.


Key Questions Answered

  • What different types of connected car solutions are available and how are these solutions developing?
  • What are some of the drivers and challenges of the connected car market?
  • Which connected car services are being offered by major automakers and how do these services compare to those offered in 2013?
  • Which alliances are shaping the connected car market?
  • Which mobile services do U.S. mobile consumers surveyed by iGR generally use in their cars?
  • What is the five-year forecast for the number of cars in the U.S. that are equipped with a direct mobile connection?
  • How many of these connected cars have an active mobile connection (usually with a subscription), both now and five years from now?
  • How many cars in the U.S. use a Bluetooth-enabled smartphone to provide connectivity?
  • What is the five-year forecast for the mobile data usage of the average connected car, as well as the total U.S. connected car market?
  • Which companies provide products or services for the connected car market?

Who Should Read

  • Developers of mobile apps
  • Mobile device OEMs
  • Mobile service providers
  • Car and vehicle manufacturers
  • Financial and investment analysts.

Table of Contents

  • Abstract
  • Executive Summary
    • Solutions
    • Considerations, Drivers and Challenges
    • U.S. Connected Car Forecast
  • Methodology
  • Connected Car Solutions and Development Trends
    • Emergency and basic concierge services
    • Bluetooth Integration
    • Remote control, navigation updates and vehicle monitoring
    • Apps resident in the car
    • LTE, WiFi hotspot and full Internet access
    • Separation of services between passengers and drivers
    • Engine management and vehicle software updates
    • Dedicated Short Range Communications (DSRC)
  • Connected Car Considerations
    • Global Solutions vs. Region Specific Solutions
    • Embedded, Smartphone or Hybrid
  • Future Connected Car Trends
    • Personalization
    • Emphasis on the Cloud
    • Analytical capabilities
  • Drivers and Challenges of the Connected Car Market
    • Drivers
    • Challenges
  • Major Automobile Manufacturers’ Connected Car Services
    • Audi Connect
    • BMW ConnectedDrive
    • Cadillac CUE
    • Chevrolet MyLink
    • Chrysler Uconnect
    • Ford Sync
    • GM OnStar
    • HondaLink and AcuraLink
    • Hyundai Blue Link
    • Infiniti InTouch and Infiniti Connection
    • Kia UVO
    • Lexus Enform
    • Mercedes-Benz mbrace
    • NissanConnect
    • Subaru Starlink
    • Tesla
    • Toyota Entune and Safety Connect
    • Volkswagen Car-Net
    • Volvo Sensus Connect
    • Summary of Vehicle OEMs’ Connected Car Features
  • Consortia and Alliances
    • Car Connectivity Consortium (CCC)
    • CAR 2 CAR Communications Consortium
    • CONTRAN 245
    • eCall
    • ERA GLONASS
    • GENIVI
    • Intelligent Car Coalition
    • Next Generation Telematics Pattern/Protocol
  • U.S. Consumers’ Mobile Usage in Vehicles
  • U.S. Connected Car Services Sales Forecast, 2015-2020
    • U.S. Car Sales
    • Cars with Mobile Connection Capability
    • Cars with Active Mobile Connection
    • Cars with Smartphone-enabled Mobile Connectivity
    • Mobile Connectivity Options Compared to Cars on the Road
    • Mobile Data Usage for Connected Cars
  • Consumer Demographics
    • Demographic Profile of U.S. Consumer Respondents
  • Company Profiles
    • Airbiquity, Inc.
    • Alpine Electronics
    • AppCarousel
    • Apple, Inc.
    • AT&T
    • BlackBerry QNX
    • CalAmp / LoJack
    • Continental AG
    • Delphi Automotive PLC
    • DENSO Corporation
    • Harman International Industries, Inc.
    • JVCKenwood Corporation
    • KORE
    • Magneti Marelli S.p.A.
    • Microsoft
    • Octo Telematics S.p.A.
    • Parrot S.A.
    • Pioneer Corporation
    • Robert Bosch GmbH (Bosch)
    • Samsung Electronics
    • SiriusXM Radio
    • Sony
    • Sprint
    • Tizen
    • TomTom
    • Verizon Telematics
    • Visteon
    • WirelessCar
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Car Manufacturers’ Connected Car Features
  • Table 2: Car Manufacturers’ Connected Car Features, 2013 and 2016
  • Table 3: U.S. Consumers’ Car Ownership
  • Table 4: U.S. Consumers’ Usage of Smartphones While Commuting
  • Table 5: Frequency of Video Streaming in a Vehicle
  • Table 6: Frequency of Audio Streaming in a Vehicle
  • Table 7: Total U.S. Car Sales, 2015 – 2020
  • Table 8: U.S. Cars with Mobile Connection Capability, 2015 – 2020
  • Table 9: U.S. Cars with Active Mobile Connection, 2015 – 2020
  • Table 10: U.S. Cars with Smartphone-enabled Connectivity, 2015 – 2020
  • Table 11: U.S. Mobile Connectivity Options and Cars on the Road, 2015 – 2020
  • Table 12: U.S. Monthly Connected Car Data Usage, 2015 – 2020
  • Table 13: Respondent Age
  • Table 14: Respondent Gender
  • Table 15: Respondent Ethnic Background
  • Table 16: Respondent Annual Household Income
  • Table 17: Respondent Level of Education
  • Table 18: Age of Children in Household
  • Table 19: Respondent Region
  • Table 20: Respondent Marital Status

List of Charts and Figures

  • Figure A: Car Manufacturers’ Connected Car Features, 2013 and 2016
  • Figure B: U.S. Cars with Connectivity Capability, 2015 – 2020
  • Figure C: U.S. Mobile Connectivity Options and Cars on the Road, 2015 – 2020
  • Figure D: Total U.S. Monthly Connected Car Data Usage (TB), 2015 – 2020
  • Figure 1: Connected Car Services
  • Figure 2: Ford SYNC 3
  • Figure 3: Lexus Enform Remote Mobile App
  • Figure 4: Mercedes-Benz mbrace Mobile Apps
  • Figure 5: Car Manufacturers’ Connected Car Features, 2013 and 2016
  • Figure 6: U.S. Consumers’ Car Ownership
  • Figure 7: U.S. Consumers’ Usage of Smartphones While Commuting
  • Figure 8: Frequency of Video Streaming in a Vehicle
  • Figure 9: Frequency of Audio Streaming in a Vehicle
  • Figure 10: Total U.S. Car Sales, 2015 – 2020
  • Figure 11: U.S. Cars with Connectivity Capability, 2015 – 2020
  • Figure 12: U.S. Cars with Active Mobile Connection, 2015 – 2020
  • Figure 13: U.S. Cars with Smartphone-enabled Connectivity, 2015 – 2020
  • Figure 14: U.S. Mobile Connectivity Options and Cars on the Road, 2015 – 2020
  • Figure 15: Monthly Data Usage per Connected Car (MB), 2015 – 2020
  • Figure 16: Total U.S. Monthly Connected Car Data Usage (TB), 2015 – 2020
  • Figure 17: Respondent Age
  • Figure 18: Respondent Gender
  • Figure 19: Respondent Ethnic Background
  • Figure 20: Respondent Annual Household Income
  • Figure 21: Respondent Level of Education
  • Figure 22: Age of Children in Household
  • Figure 23: Respondent Region
  • Figure 24: Respondent Marital Status

For additional information on the U.S. Connected Car Market Forecast, 2015 - 2020: Increasing Mobile Connectivity and Data Usage market study, please contact Iain Gillott, at (512) 263-5682 or by email.