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Smart Buildings and Internet of Things

U.S. Agriculture Sector Small Cells Forecast, 2019-2024: Cultivating IoT

This report provides a total addressable market (TAM) forecast and for Sub 6 GHz outdoor small cell nodes in the U.S. agriculture sector (excluding forestry, fishing and hunting) with specific focus on the CBRS opportunity. This is iGR’s first report on the market for outdoor small cells in the Agriculture sector of the U.S. economy. This forecast does not include estimates for the adoption of technologies such as: LoRa, SigFox, Z-Wave, ZigBee, Bluetooth, Wi-Fi, etc.

According to the USDA, the agriculture census (AgCensus) is a complete count of U.S. farms and ranches and the people who operate them. The AgCensus also looks at land use and ownership, operator characteristics, production practices, income and expenditures. In preparing its forecast, iGR relied extensively on the data provided by the most recent AgCensus.

In this market study, iGR provides a forecast for the total addressable market (TAM) for outdoor small cells in the sub 6 GHz bands for the U.S. farms, a forecast for the actual installed outdoor Sub 6 GHz small cell nodes, and a Total Cost of Ownership model for CBRS private LTE networks deployed on U.S. farms over five years, including both network build spend and operational spend.


Key Questions Answered

  • How many farms are in the U.S.?
  • How many acres do those farms operate?
  • What are the various U.S. farm sub-sectors?
  • What types of products do those farms produce? How many farms and acres are worked per farm sub-sector?
  • What are outdoor small cells?
  • Where do small cells fit in the network?
  • What are edge computing and CBRS?
  • What are some of the other network technologies used in Agriculture today?
  • What are some of the major trends in Agriculture?
  • What are some of the key use cases in Agriculture?
  • What are some of the perceived benefits related to IoT and outdoor small cells in Agriculture?
  • What are some of the perceived negatives and issues related to IoT and outdoor small cells in Agriculture?
  • How large is the total addressable market for Sub 6 GHz outdoor small cells in Agriculture?
  • How many outdoor Sub 6 GHz small cells does iGR forecast will be deployed?
  • What is the modeled five-year Total Cost of Ownership for CBRS nodes deployed in the agriculture sector, including both network build spend and operational spend?

Who Should Read

  • Mobile operators
  • Infrastructure OEMs
  • Small cell product and solution vendors
  • Backhaul service providers and equipment OEMs
  • Financial analysts and investors.

Table of Contents

  • Abstract
  • Executive Summary
    • What This Means
  • Methodology
  • Basic Mobile Operator Network Architecture
    • Wireless Spectrum
    • Cell Sites
    • The Different Types of Haul
  • Setting the Stage for Small Cells
    • Network “Pain Points”
    • Different Types of Small Cells
  • Related Topics: Edge Computing & CBRS
    • Edge Computing
    • The CBRS Band
  • Overview of the U.S. Agriculture Sector
    • Rural versus Non-Rural
    • The FCC on availability of wired & wireless service
    • Closing the Connectivity Gap
    • What about CBRS?
  • Defining the U.S. Agriculture Market
  • Technologies, Trends & Use Cases
    • Connectivity Options
    • Agriculture/Farm Trends
    • The Precision Agriculture Task Force
    • Use Cases
    • Benefits for Smart Agriculture
    • Challenges for Smart Agriculture
  • Forecasting Nodes on Farms
    • Methodology
  • TCO for CBRS Nodes in U.S. Agriculture
    • Network Build Spend Assumptions
    • Operational Spend Assumptions
  • Definitions
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Different Types of Small Cells, Licensed and Unlicensed Spectrum
  • Table 2: U.S. Population Distribution by Area, 2010 Census
  • Table 3: Mobile Wireless Coverage, Non-Rural U.S., Year-end 2018
  • Table 4: Mobile Wireless Coverage Rural, U.S., Year-end 2018
  • Table 5: Number of Farms and Total Operated Acres, 2002-2017
  • Table 6: Number of Farms and Acres Operated
  • Table 7: Number of Farm Operations by NAICS sub-sector, 2017
  • Table 8: Acres Operated by NAICS sub-sector, 2017
  • Table 9: Number of Farms by Internet Connection Type and Acres Operated, 2017
  • Table 10: Outdoor Node TAM, U.S. Farms, 2019-2024
  • Table 11: Actual Outdoor Nodes, U.S. Farms, 2019-2024
  • Table 12: Network Spending, Deployed Nodes, U.S. Farms, 2019-2024
  • Table 13: Operating Spending, Deployed Nodes, U.S. Farms, 2019-2024
  • Table 14: Total Spending, Deployed Nodes, U.S. Farms, 2019-2024
  • Definitions Table

List of Charts and Figures

  • Figure 1: Basic Components of Cellular Voice/Data Network
  • Figure 2: Cell Site Backhaul Capabilities and Use Cases, Wired and Wireless
  • Figure 3: Overview of CBRS Band
  • Figure 4: Comparison of Fixed Terrestrial Service, Rural versus Non-rural
  • Figure 5: Mobile Wireless Coverage Rural versus Non-Rural, U.S., Year-end 2018
  • Figure 6: Number of Farms and Total Operated Acres, 2002-2017
  • Figure 7: Number of Farms by Size Category, 2017
  • Figure 8: Number of Farms by Acreage Operated, 2017
  • Figure 9: Number of Farm Operations by NAICS sub-sector, 2017
  • Figure 10: Acres Operated by NAICS sub-sector, 2017
  • Figure 11: Number of Farms by Internet Connection Type and Acres Operated, 2017
  • Figure 12: Outdoor Node TAM, U.S. Farms, 2019-2024
  • Figure 13: Actual Outdoor Nodes, Sub 6 GHz non-CBRS, U.S. Farms, 2019-2024
  • Figure 14: Actual Outdoor Nodes, CBRS, U.S. Farms, 2019-2024
  • Figure 15: Network Spending, Deployed Nodes, U.S. Farms, 2019-2024
  • Figure 16: Operating Spending, Deployed Nodes, U.S. Farms, 2019-2024
  • Figure 17: Total Spending, Deployed Nodes, U.S. Farms, 2019-2024

For additional information on the U.S. Agriculture Sector Small Cells Forecast, 2019-2024: Cultivating IoT market study, please contact Iain Gillott, at (512) 263-5682 or by email.