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Enterprise & Vertical Industry 5G

U.S. Retail: Cellular In-Building Wireless Spending Forecast, 2020-2025

There are many thousands of retail/mercantile buildings in the U.S., including both malls and standalone buildings. There is no question that the retail sector has been severely impacted by the COVID-19 pandemic; instead, the question is how bad is it?

In-building wireless (IBW) systems can be deployed in retail buildings to handle internal business, employee, third-party vendors and patron voice/data traffic, and even though some retail buildings are good candidates for IBW, the pandemic has changed the likelihood for the deployment of IBW in these buildings.

This market study provides a revised forecast of the cellular in-building wireless (IBW) market for mall and non-mall (standalone) retail buildings. iGR found that due to the pandemic, the IBW market for 2020 and beyond is significantly different than it was previously, and pre-2020 trends are largely irrelevant now.

The 2021 revised forecast was modeled with:

  • New data and assumptions regarding the (ongoing) COVID-19 pandemic
  • Newly available data (November 2020) from the Commercial Buildings Energy Consumption Survey (CBECS)
  • Information gathered from conversations with multiple solution providers in the IBW market.

Included in the market study is a five-year forecast for both network build spending and operational spending for the deployment of cellular IBW in U.S. retail buildings in the sub 6 GHz, CBRS, and mmWave bands.


Key Questions Answered

  • What are mercantile/retail buildings?
  • What applications and services are enabled in a smart/connected mercantile buildings?
  • How has COVID-19 impacted the IBW market for retail buildings?
  • How much will be spent to build and operate sub 6 GHz, CBRS and mmWave IBW systems in U.S. mall and non-mall retail buildings from 2020 to 2025?
  • What technologies are required for smart retail building?
  • What are 5G, CBRS, and mmWave, some of the technologies and spectrums that will support cellular IBW?

Who Should Read

  • Mobile operators, particularly those servicing the U.S. market
  • Mobile backhaul providers, including telcos and cable MSOs
  • Wired and wireless backhaul vendors and solution providers
  • Mobile OEMs, particularly those servicing the U.S. market
  • Wired and wireless infrastructure vendors, particularly those servicing the U.S. market
  • Financial and investment analysts.

Table of Contents

  • Abstract
  • Executive Summary
    • What This Means
  • Methodology
    • Sources
    • 2021 Revised Forecast
    • Definitions
  • IBW in Retail Buildings
    • What is required for a Connected Retail Building?
    • Retail Case Studies
  • Technologies and Spectrum Behind Connected Retail
    • 5G
    • CBRS
    • mmWave
  • Outlook for the Retail Building IBW Forecast
    • Measuring Impact of COVID-19
    • COVID Impact on Retail Buildings (Malls and Non-Malls)
  • Cellular IBW Spending Forecast Methodology and Assumptions
    • Basic Pandemic Assumption
    • Buildings Methodology
    • Technology-specific Assumptions
    • Network Build Spending Methodology
    • Operational Spending Methodology
  • Cellular IBW Spending Forecast – Retail Non-Mall Buildings
    • Sub 6 GHz Bands
      • Network Build
      • Operational
      • Total Sub 6 GHz Spending
    • CBRS
      • Network Build
      • Operational
      • Total CBRS Spending
    • mmWave
      • Network Build
      • Operational
      • Total mmWave Spending
    • Total Spending for Retail Non-Mall Buildings
  • Cellular IBW Spending Forecast – Retail Mall Buildings
    • Sub 6 GHz Bands
      • Network Build
      • Operational
      • Total Sub 6 GHz Spending
    • CBRS
      • Network Build
      • Operational
      • Total CBRS Spending
    • mmWave
    • Total Spending for Retail Mall Buildings
  • Cellular IBW Spending Forecast – All Retail Buildings
  • Definitions
  • About iGR
    • Disclaimer

List of Tables

  • Table A: Total Spending in All Retail Buildings by Spectrum, 2020-2025
  • Table 1: Pandemic Influence on Building Categories
  • Table 2: Commercial Buildings in the U.S.
  • Table 3: Sub 6 GHz Network Build Spending in Non-Mall Retail Buildings, 2020-2025
  • Table 4: Sub 6 GHz Operational Spending in Non-Mall Retail Buildings, 2020-2025
  • Table 5: Total Sub 6 GHz Spending for Non-Mall Retail Buildings, 2020-2025
  • Table 6: CBRS Network Build Spending in Non-Mall Retail Buildings, 2020-2025
  • Table 7: CBRS Operational Spending in Non-Mall Retail Buildings, 2020-2025
  • Table 8: Total CBRS Spending for Non-Mall Retail Buildings, 2020-2025
  • Table 9: Total Spending in Non-Mall Retail by Spectrum, 2020-2025
  • Table 10: Sub 6 GHz Network Build Spending in Retail Mall Buildings, 2020-2025
  • Table 11: Sub 6 GHz Operational Spending in Retail Mall Buildings, 2020-2025
  • Table 12: Total Sub 6 GHz Spending for Retail Mall Buildings, 2020-2025
  • Table 13: CBRS Network Build Spending in Retail Mall Buildings, 2020-2025
  • Table 14: CBRS Operational Spending in Retail Mall Buildings, 2020-2025
  • Table 15: Total CBRS Spending for Retail Mall Buildings, 2020-2025
  • Table 16: mmWave Network Build Spending in Retail Mall Buildings, 2020-2025
  • Table 17: mmWave Operational Spending in Retail Mall Buildings, 2020-2025
  • Table 18: Total mmWave Spending for Retail Mall Buildings, 2020-2025
  • Table 19: Total Spending in Retail Mall Buildings by Spectrum, 2020-2025
  • Table 20: Total Spending in Non-Mall and Mall Retail Buildings, 2020-2025
  • Table 21: Total Spending in All Retail Buildings by Spectrum, 2020-2025
  • Definitions Table

List of Charts and Figures

  • Figure A: Total Spending in All Retail Buildings by Spectrum, 2020-2025
  • Figure 1: Sub 6 GHz Network Build Spending in Non-Mall Retail Buildings, 2020-2025
  • Figure 2: Sub 6 GHz Operational Spending in Non-Mall Retail Buildings, 2020-2025
  • Figure 3: Total Sub 6 GHz Spending for Non-Mall Retail Buildings, 2020-2025
  • Figure 4: CBRS Network Build Spending in Non-Mall Retail Buildings, 2020-2025
  • Figure 5: CBRS Operational Spending in Non-Mall Retail Buildings, 2020-2025
  • Figure 6: Total CBRS Spending for Non-Mall Retail Buildings, 2020-2025
  • Figure 7: Total Spending in Non-Mall Retail Buildings by Spectrum, 2020-2025
  • Figure 8: Sub 6 GHz Network Build Spending in Non-Mall Retail Buildings, 2020-2025
  • Figure 9: Sub 6 GHz Network Build Spending in Retail Mall Buildings, 2020-2025
  • Figure 10: Sub 6 GHz Operational Spending in Retail Mall Buildings, 2020-2025
  • Figure 11: Total Sub 6 GHz Spending for Retail Mall Buildings, 2020-2025
  • Figure 12: CBRS Network Build Spending in Retail Mall Buildings, 2020-2025
  • Figure 13: CBRS Operational Spending in Retail Mall Buildings, 2020-2025
  • Figure 14: Total CBRS Spending for Retail Mall Buildings, 2020-2025
  • Figure 15: mmWave Network Build Spending in Retail Mall Buildings, 2020-2025
  • Figure 16: mmWave Operational Spending in Retail Mall Buildings, 2020-2025
  • Figure 17: Total mmWave Spending for Retail Mall Buildings, 2020-2025
  • Figure 18: Total Spending in Retail Mall Buildings by Spectrum, 2020-2025
  • Figure 19: Total Spending in Retail Mall Buildings, 2020-2025
  • Figure 20: Total Spending in Non-Mall and Mall Retail Buildings, 2020-2025
  • Figure 21: Total Spending in All Retail Buildings by Spectrum, 2020-2025

For additional information on the U.S. Retail: Cellular In-Building Wireless Spending Forecast, 2020-2025 market study, please contact Iain Gillott, at (512) 263-5682 or by email.