Quantitative & Qualitative Capabilities
iGR licenses its own survey software allowing us to quickly build primary research surveys in multiple regions of the world, multiple languages and analyzing trends among specific, defined user groups. Survey results are then available instantly through iGR’s online tool allowing iGR to prepare unlimited cross tabs and perform data analysis in a timely, efficient manner.
Once a given survey is complete, iGR prepares a series of MS Excel spreadsheets showing the results for each of the client questions. The survey software generates detailed reports that include the cell count (number of responses to that question and that response), column percentages, row percentages and indices showing the “relevance” of a particular response.
For more details on survey opportunities and services, please contact iGR directly..