Client Login
Twitter Logo LinkedIn Logo

Insight and analysis for the changing wireless world

Wireless & Mobile Landscape

U.S. Consumer Smartphone Profile: Current Use and Future Purchase Plans

In 2012, it is hard to imagine life without a mobile phone. Today, mobile phones provide constant connectivity to email, music, social networks, and much more, from just about any location. As such, U.S. consumers are increasing interested in smartphones and have, or plan to, purchase such devices. These findings are unsurprising given the growing adoption of mobile handsets in the U.S. market.

As such, iGR sought to investigate mobile handset and smartphone sales across U.S. consumers in May 2012.

Smartphones have become the new norm – 60 percent of the survey respondents iGR interviewed reported using a smartphone. And while smartphone users do tend to be younger (below 45), that demographic is shifting as smartphones become more common and more appealing to older consumers (typically those 45+). Indeed, the purchasing demographic must shift in the next few years in order for smartphone adoption to increase.


Key Questions Answered

  • What mobile handset and smartphone trends exist across current U.S. consumers?
  • What types and brands of handsets and smartphones are U.S. consumers currently using?
  • What mobile operating systems (OSes) are U.S. consumers using?
  • What types of handsets and smartphones did U.S. consumers buy recently? What types of handsets will they buy in the near future?
  • How did recent basic mobile phone sales compare to smartphone sales U.S. consumers? How will such sales compare in the near future?
  • What handset brands and mobile operating systems (OSes) did U.S. consumers buy recently? What will users buy in the near future?
  • Did U.S. consumers recently purchase handsets and smartphones for work use? Will they buy work-related handsets and smartphones in the coming months?
  • What was the average price U.S. users recently paid for a basic mobile phone or smartphone? What are U.S. users willing to pay for a new handset in the coming months?

Who Should Read

  • Mobile network operators
  • Smartphone OEMs
  • Content providers and distributors, particularly those focused on U.S. end users
  • Financial and investment analysts.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Current Handsets and Smartphones in Use
    • Current Brands in Use
    • Smartphone OS in Use
    • Current Handset and Smartphone Buying Trends
    • Handsets for Work Use
    • Smartphones vs. Basic Phones
    • Handset Pricing
    • Handset Brands and Smartphone OSes
  • Future Handset and Smartphone Buying Trends
    • Handsets for Work Use
    • Smartphones vs. Basic Phones
    • Handset and Smartphone Pricing
    • Handset Brands and Smartphone OSes
    • Willingness to pay for a Smartphone
  • Summary
  • Survey Demographics
    • Demographic Profile of U.S. Consumer Respondents
  • About iGR
    • Disclaimer
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology

List of Tables

  • Table 1: Handsets in Use, U.S. Consumers- May 2012
  • Table 2: Handset Brands in Use, U.S. Consumers- May 2012
  • Table 3: Mobile Operating Systems (OSes) in Use, U.S. Consumers- May 2012
  • Table 4: Recent Handset Purchases, U.S. Consumers
  • Table 5: Work vs. Personal Handsets, U.S. Consumers
  • Table 6: Handset Type Purchased, U.S. Consumers
  • Table 7: Average Recent Handset Price- Overall, U.S. Consumers
  • Table 8: Average Recent Handset Price- Basic Phone, U.S. Consumers
  • Table 9: Average Recent Handset Price- Smartphones, U.S. Consumers
  • Table 10: Recent Handset Brand- Basic Phone U.S. Consumers
  • Table 11: Recent Handset Brand- Smartphone U.S. Consumers
  • Table 12: Recent Handset OS, U.S. Consumers
  • Table 13: Future Plans to Purchase Handsets, U.S. Consumers
  • Table 14: Future Possible Work vs. Personal Handsets, U.S. Consumers
  • Table 15: Future Handset Type Planning to Purchase, U.S. Consumers
  • Table 16: Average Future Handset Price Willing to Pay- Overall, U.S. Consumers
  • Table 17: Average Future Handset Price Willing to Pay- Basic Phone, U.S. Consumers
  • Table 18: Average Future Handset Price Willing to Pay- Smartphone, U.S. Consumers
  • Table 19: Future Handset Brand Planning to Purchase- Basic Phone U.S. Consumers
  • Table 20: Future Handset Brand Planning to Buy- Smartphone U.S. Consumers
  • Table 21: Future Handset OS Planning to Buy- U.S. Consumers
  • Table 22: Respondent Age
  • Table 23: Respondent Gender
  • Table 24: Respondent Ethnic Background
  • Table 25: Respondent Annual Household Income
  • Table 26: Respondent Level of Education
  • Table 27: Age of Children in Household
  • Table 28: Respondent Region
  • Table 29: Respondent Marital Status

List of Charts

  • Figure A: Current Smartphone Usage, U.S. Consumers
  • Figure 1: Handsets in Use, U.S. Consumers- May 2012
  • Figure 2: Handset Brands in Use, U.S. Consumers- May 2012
  • Figure 3: Mobile Operating Systems (OSes) in Use, U.S. Consumers- May 2012
  • Figure 4: Recent Handset Purchases, U.S. Consumers
  • Figure 5: Work vs. Personal Handsets, U.S. Consumers
  • Figure 6: Handset Type Purchased, U.S. Consumers
  • Figure 7: Average Recent Handset Price- Overall, U.S. Consumers
  • Figure 8: Average Recent Handset Price- Basic Phone, U.S. Consumers
  • Figure 9: Average Recent Handset Price- Smartphones, U.S. Consumers
  • Figure 10: Recent Handset Brand- Basic Phone U.S. Consumers
  • Figure 11: Recent Handset Brand- Smartphone U.S. Consumers
  • Figure 12: Recent Handset OS, U.S. Consumers
  • Figure 13: Future Plans to Purchase Handsets, U.S. Consumers
  • Figure 14: Future Possible Work vs. Personal Handsets, U.S. Consumers
  • Figure 15: Future Handset Type Planning to Purchase, U.S. Consumers
  • Figure 16: Average Future Handset Price Willing to Pay- Overall, U.S. Consumers
  • Figure 17: Average Future Handset Price Willing to Pay- Basic Phone, U.S. Consumers
  • Figure 18: Average Future Handset Price Willing to Pay- Smartphones, U.S. Consumers
  • Figure 19: Future Handset Brand Planning to Purchase- Basic Phone U.S. Consumers
  • Figure 20: Future Handset Brand Planning to Buy- Smartphone U.S. Consumers
  • Figure 21: Future Handset OS Planning to Buy- U.S. Consumers
  • Figure 22: Respondent Age
  • Figure 23: Respondent Gender
  • Figure 24: Respondent Ethnic Background
  • Figure 25: Respondent Annual Household Income
  • Figure 26: Respondent Level of Education
  • Figure 27: Age of Children in Household
  • Figure 28: Respondent Region
  • Figure 29: Respondent Marital Status

For additional information on the U.S. Consumer Smartphone Profile: Current Use and Future Purchase Plansmarket research report, please contact Iain Gillott, at (512) 263-5682 or by email.

Opinion... Newsletter

Informative. Interesting. And Infrequent. Respecting your intelligence as well as your inbox.

Wireless & Mobile Landscape

Insightful, unbiased, business-oriented research and recommendations.

Small Cell & HetNet Architectures

Mobile networks have started downsizing!

Client Area

Client access to our research on the world's wireless & mobile markets.