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Wireless & Mobile Landscape

U.S. Mobile Wearable Devices Forecast, 2012-2017

Wearing a wristwatch is an everyday habit for many, while serious athletes and casual exercisers have been wearing sports watches for years to track elapsed time and number of laps. What, then, is new about a mobile wearable device? For this report, iGR defines a mobile wearable device as one that is worn on a person’s body, provides significant information and functionality to the wearer, and is usually connected and synchronized to a smartphone.

The two distinct purposes of a wearable device are A) to make information (usually from a nearby smartphone) more easily accessible to the wearer or B) to gather the wearer’s physical data, which can then be displayed and analyzed using applications on a smartphone.

These mobile wearable devices generally rely on Bluetooth to connect to the smartphone. Through Bluetooth, information can be continuously synchronized between the wearable device and the smartphone.

Although smartphones’ convenient display of time has made standard watches obsolete for many young consumers, the instantaneous information provided by smartwatches and fitness wearable devices may once again make wearing a device on the wrist a commonplace occurrence.

This report defines three groups of wearable devices: fitness and health tracking devices, smartwatches, and smart glasses. It provides results from iGR’s latest survey of U.S. consumers, which quantified consumers’ familiarity with, interest in, and current use of these devices. The report includes a five-year forecast for the sales of both fitness and health tracking devices and smartwatches. Finally, it includes profiles of dozens of companies that provide products in these developing markets.


Key Questions Answered

  • What types of wearable devices are currently being used?
  • What percentage of U.S. consumers are currently using heart monitors, pedometers, fitness and exercise trackers and smartwatches?
  • What percentage of U.S. consumers are currently using fitness-related smartphone apps? Why do they use these apps and how much did they spend on the app?
  • What types of activities are U.S. consumers interested in monitoring?
  • What percentage of U.S. consumers are interested in purchasing a fitness and health tracking device and what features would they require in such a device?
  • How much are consumers willing to spend on fitness and health tracking devices and how does that price compare to the current average sales price?
  • How interested are consumers in smartwatches and what are their concerns?
  • How interested are Apple and Android users in a smartwatch developed by Apple or Samsung?
  • How interested are consumers in Google Glass and what are their concerns?
  • What is the five-year forecast for fitness and healthcare devices and smartwatches?
  • Which companies are currently providing fitness and healthcare tracking devices, smartwatches and smart glasses?
  • What demographic trends are apparent in U.S. consumers’ use of and interest in wearable devices?

Who Should Read

  • Developers of mobile apps
  • Mobile device OEMs
  • Wearable device OEMs
  • Mobile service providers
  • Semiconductor manufacturers
  • Financial and investment analysts.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Wearable Devices
    • Smartwatches
    • Fitness and Exercise Monitors
    • Medical Monitors
    • Bluetooth Headsets
    • Smart Glasses
  • Current Use of Wearable Devices by U.S. Consumers
    • Current Use of Heart Monitors and Sport Watches
    • Current Use of Standalone Pedometer
    • Current Use of Bluetooth Devices
    • Current Use of Fitness and Exercise Trackers
    • Current Use of Fitness-Related Smartphone Apps
    • Reasons Fitness-Related Smartphone Apps are Used
    • Amount Spent on Fitness-Related Smartphone App
    • Current Use of Smartwatches
  • U.S. Consumers’ Interest in Monitoring Activities
  • Fitness and Health Tracking Devices – U.S. Consumers’ Interest and Concerns
    • Interest in Purchasing a Fitness and Health Tracking Device
    • Concerns Regarding a Fitness and Health Tracking Device
    • Required Features in a Fitness and Health Tracking Device
    • Price Willing to Pay for a Fitness and Health Tracking Device
    • Average Price of Fitness and Health Tracking Devices
  • Smartwatches - U.S. Consumers’ Interest and Concerns
    • Familiarity with Smartwatches
    • Interest in Purchasing a Smartwatch
    • Concerns Regarding a Smartwatch
    • Interest in a Smartwatch by Apple or Samsung
  • Google Glass - U.S. Consumers’ Interest and Concerns
    • Familiarity with Google Glass
    • Interest in Purchasing Google Glass
    • Concerns Regarding Google Glass
  • U.S. Wearable Device Sales Forecast: 2012-2017
    • Fitness and Healthcare Device Sales Forecast
    • Smartwatch Sales Forecast
  • Consumer Demographics
    • Demographic Profile of U.S. Consumer Respondents
  • Fitness and Health Tracking Device Vendor Profiles
    • Basis
    • BodyMedia (Acquired by Jawbone)
    • Fitbit
    • Jawbone
    • Lark
    • Mio (Physical Enterprises Inc.)
    • Motorola Mobility
    • Nike
    • Polar Electro
    • Striiv
  • Smartwatch Vendor Profiles
    • AGENT (Secret Labs + House of Horology)
    • Apple, Inc.
    • COOKOO (ConnecteDevice, Ltd.)
    • i’m S.p.A.
    • Kreyos
    • Martian Watches
    • MetaWatch
    • Pebble Technology
    • Qualcomm
    • Samsung Electronics
    • Sony Mobile Communications
  • Smart Glasses Vendor Profiles
    • GlassUp
    • Google
    • Recon Instruments
    • Vuzix Corporation
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Current Use of Heart Monitors and Sports Watches, U.S. Consumers
  • Table 2: Current Use of a Pedometer, U.S. Consumers
  • Table 3: Current Use of Bluetooth Devices, U.S. Consumers
  • Table 4: Current Use of Fitness and Exercise Trackers
  • Table 5: Use of Fitness-Related Smartphone Apps, U.S. Consumers
  • Table 6: Reasons Fitness-Related Smartphone Apps are Used, U.S. Consumers
  • Table 7: Amount Spent on Fitness-Related App
  • Table 8: Use of Smartwatches, U.S. Consumers
  • Table 9: Interest in Monitoring, U.S. Consumers
  • Table 10: Interest in Purchasing a Fitness and Health Tracking Device, U.S. Consumers
  • Table 11: Concerns Regarding a Fitness and Health Tracking Device, U.S. Consumers
  • Table 12: Required Features in a Fitness and Health Tracking Device, U.S. Consumers
  • Table 13: Price Willing to Pay for a Fitness and Health Tracking Device, U.S. Consumers
  • Table 14: Average Price of Fitness Devices
  • Table 15: Familiarity with Smartwatches, U.S. Consumers
  • Table 16: Interest in Purchasing a Smartwatch, U.S. Consumers
  • Table 17: Interest in Purchasing a Smartwatch – Android and iOS U.S. Consumers
  • Table 18: Concerns Regarding a Smartwatch, U.S. Consumers
  • Table 19: Interest in an Apple or Samsung Smartwatch, U.S. Consumers
  • Table 20: Interest in an Apple or Samsung Smartwatch by Operating System (Indexed)
  • Table 21: Interest in an Apple or Samsung Smartwatch by Mobile Phone Brand (Indexed)
  • Table 22: Familiarity with Google Glass, U.S. Consumers
  • Table 23: Interest in Purchasing Google Glass, U.S. Consumers
  • Table 24: Interest in Purchasing Google Glass – Android and iOS U.S. Consumers
  • Table 25: Concerns Regarding Google Glass, U.S. Consumers
  • Table 26: Fitness and Healthcare Device Sales Forecast, Units
  • Table 27: Fitness and Healthcare Device Sales Forecast, ($M)
  • Table 28: Smartwatch Sales Forecast, Units
  • Table 29: Smartwatch Sales Forecast, ($M)
  • Table 30: Respondent Age
  • Table 31: Gender
  • Table 32: Respondent Ethnic Background
  • Table 33: Respondent Annual Household Income
  • Table 34: Respondent Level of Education
  • Table 35: Age of Children in Household
  • Table 36: Region
  • Table 37: Marital Status

List of Charts and figures

  • Figure A: Current Use of Bluetooth Devices, U.S. Consumers
  • Figure B: Interest in Purchasing a Fitness and Health Tracking Device
  • Figure C: Average Price of Fitness Devices Compared to Price Willing to Spend
  • Figure D: Interest in Purchasing a Smartwatch
  • Figure E: Interest in an Apple or Samsung Smartwatch
  • Figure F: Fitness and Healthcare Device Sales Forecast, Units
  • Figure G: Fitness and Healthcare Device Sales Forecast, ($M)
  • Figure H: Smartwatch Sales Forecast, Total Units
  • Figure I: Smartwatch Sales Forecast, Units
  • Figure J: Smartwatch Sales Forecast, ($M)
  • Figure 1: Current Use of Heart Monitors and Sports Watches, U.S. Consumers
  • Figure 2: Current Use of a Pedometer, U.S. Consumers
  • Figure 3: Current Use of Bluetooth Devices, U.S. Consumers
  • Figure 4: Current Use of Fitness and Exercise Trackers
  • Figure 5: Use of Fitness-Related Smartphone Apps, U.S. Consumers
  • Figure 6: Reasons Fitness-Related Smartphone Apps are Used, U.S. Consumers
  • Figure 7: Amount Spent on Fitness-Related App
  • Figure 8: Use of Smartwatches, U.S. Consumers
  • Figure 9: Interest in Monitoring, U.S. Consumers
  • Figure 10: Interest in Purchasing a Fitness and Health Tracking Device, U.S. Consumers
  • Figure 11: Concerns Regarding a Fitness and Health Tracking Device, U.S. Consumers
  • Figure 12: Required Features in a Fitness and Health Tracking Device, U.S. Consumers
  • Figure 13: Price Willing to Pay for a Fitness and Health Tracking Device, U.S. Consumers
  • Figure 14: Average Price of Fitness Devices Compared to Price Willing to Spend
  • Figure 15: Familiarity with Smartwatches, U.S. Consumers
  • Figure 16: Interest in Purchasing a Smartwatch, U.S. Consumers
  • Figure 17: Interest in Purchasing a Smartwatch – Android and iOS U.S. Consumers
  • Figure 18: Concerns Regarding a Smartwatch, U.S. Consumers
  • Figure 19: Interest in an Apple or Samsung Smartwatch, U.S. Consumers
  • Figure 20: Interest in an Apple or Samsung Smartwatch by Operating System (Indexed)
  • Figure 21: Interest in an Apple or Samsung Smartwatch by Mobile Phone Brand (Indexed)
  • Figure 22: Familiarity with Google Glass, U.S. Consumers
  • Figure 23: Interest in Purchasing Google Glass, U.S. Consumers
  • Figure 24: Interest in Purchasing Google Glass – Android and iOS U.S. Consumers
  • Figure 25: Concerns Regarding Google Glass, U.S. Consumers
  • Figure 26: Fitness and Healthcare Device Sales Forecast, Units
  • Figure 27: Fitness and Healthcare Device Sales Forecast, ($M)
  • Figure 28: Smartwatch Sales Forecast, Units by Type
  • Figure 29: Smartwatch Sales Forecast, Total Units
  • Figure 30: Smartwatch Sales Forecast by Type, ($M)
  • Figure 31: Smartwatch Sales Forecast, ($M)
  • Figure 32: Respondent Age
  • Figure 33: Respondent Gender
  • Figure 34: Respondent Ethnic Background
  • Figure 35: Respondent Annual Household Income
  • Figure 36: Respondent Level of Education
  • Figure 37: Age of Children in Household
  • Figure 38: Respondent Region
  • Figure 39: Respondent Marital Status

For additional information on the U.S. Mobile Wearable Devices Forecast, 2012-2017 market research report, please contact Iain Gillott, at (512) 263-5682 or by email.