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Wireless & Mobile Landscape

Mobile Video: The Next Frontier

Mobile operators are in a tight spot when it comes to delivering video over their networks. Net Neutrality rules prohibit them from prioritizing, throttling or otherwise affecting the video traffic. That said, there are things that the mobile operators can do to optimize their delivery of mobile video traffic and thereby improve the experience for the mobile user.

This market study provides an overview of two types of video compression — the standard type enabled by actual standards, such as H.264 — and the additional compression that can be achieved via proprietary methods.

This report also provides a five-year forecast for North American mobile video demand, split by encrypted and unencrypted video.


Key Questions Answered

  • What is video compression?
  • What are codecs?
  • What are video containers?
  • What is Adaptive Bitrate Streaming?
  • What is LTE-Broadcast?
  • What are mobile operators doing now with respect to mobile video?
  • What are mobile operators likely to do with respect to mobile video?
  • How did Net Neutrality affect mobile operators?
  • What is the difference between encrypted and unencrypted mobile video traffic?
  • What is iGR’s forecast for mobile video growth?

Who Should Read

  • Mobile operators
  • Device OEMs
  • Mobile infrastructure vendors
  • Mobile backhaul services and solutions providers
  • Content providers and distributors
  • Financial and investment analysts.

Table of Contents

  • Abstract
  • Executive Summary
  • Methodology
  • Mobile Video Landscape
    • What Mobile Operators Currently do with Video
      • Encrypted Video Traffic
      • Unencrypted Video Traffic
      • Mobile operator strategies
  • Overview: Video and Compression
    • Compression standards
    • Compression categories
    • Compression techniques
    • HEVC
    • VP9
    • 4K
    • Types of Streaming – Adaptive Bitrate
      • ABR ping pong
      • DASH
    • Transmuxing
    • HTML5
    • Unicast, Broadcast and LTE-Broadcast
    • Broadcast versus Multicast
    • Video Compression Beyond Codecs
      • Video Optimization Workflow
      • Benefits of Video Optimization
      • Mobile Operators and Video Demand
  • Net Neutrality
  • North America Mobile Video Forecast
    • Mobile Data Traffic Growth
    • Encrypted vs. Unencrypted
  • Video Company Profiles
    • A2Zlogix
    • Akamai
    • Alcatel-Lucent
    • Allot Communications
    • Altair Semiconductor
    • Beamr
    • Citrix
    • Ericsson
    • EuclidIQ
    • Expway
    • Flash Networks
    • Huawei
    • Media Excel
    • MobiTV
    • Nokia Networks
    • Ooyala
    • Qualcomm
    • Quickplay Media / Roundbox
    • Qwilt
    • Samsung Electronics
    • Sequans Communications
    • Ustream
    • Vantrix
    • Wowza Media Systems
  • Content Providers’ Mobile Video Apps
    • CBS All Access
    • Disney Channel
    • Disney Movies Anywhere
    • Google Play
    • HBO Go
    • Hulu
    • iTunes
    • Netflix
    • Showtime Anytime
    • Vudu
  • Social Media Providers’ Mobile Video Functionality
    • Facebook
    • Instagram
    • Snapchat
    • Twitter
    • Vine
  • Definitions
    • General
    • Device Types
    • Services
    • Network Technology
  • About iGR
    • Disclaimer

List of Tables

  • Table 1: Sample Bitrates using H.264
  • Table 2: North America Population and Connections Growth, 2014-2019 (000s)
  • Table 3: Total North America Mobile Data Traffic (TB) per Month, 2014-2019
  • Table 4: North America Mobile Data Usage by Type of Activity (TB/month), 2014-2019
  • Table 5: North America Mobile Data Usage (%) by Type of Activity, 2014-2019
  • Table 6: North America Type of Video Traffic to Mobile Device, 2014-2019
  • Table 7: North America Total Amount of Mobile Video Traffic (TB/month), 2014-2019
  • Table 8: North America Percent Split of Encrypted/Unencrypted Mobile Video, 2014-2019
  • Table 9: North America Amount of Video Content that is Encrypted (TB/month), 2014-2019
  • Table 10: North America Encrypted Video as Percentage of Video and Mobile Data

List of Charts and figures

  • Figure A: Encrypted Video as Percentage of Video and Mobile Data, North America
  • Figure 1: Unicast versus Broadcast & Multicast
  • Figure 2: Simplistic Video Optimization Workflow for an OTT Video Service
  • Figure 3: North America Mobile Data Usage by Type of Activity (TB/month), 2014-2019
  • Figure 4: North America Mobile Data Usage (%) by Type of Activity, 2014-2019
  • Figure 5: North America Type of Video Traffic to Mobile Device, 2014-2019
  • Figure 6: North America Total Amount of Mobile Video Traffic (TB/month), 2014-2019
  • Figure 7: North America Percent Split of Encrypted/Unencrypted Mobile Video, 2014-2019
  • Figure 8: North America Amount of Video Content that is Encrypted, 2014-2019
  • Figure 9: North America Encrypted Video as Percentage of Video and Mobile Data, North America
  • Figure 10: ByteMobile Adaptive Traffic Management
  • Figure 11: EuclidVision Encoding Levels

For additional information on the Mobile Video: The Next Frontier market study, please contact Iain Gillott, at (512) 263-5682 or by email.