Enterprise
Wireless & Mobile: China, Korea,
Japan and India
Mobile workers are one of the hottest
markets for cutting-edge wireless and
mobile applications, devices and high-speed
mobile data networks. In the past several
years, iGR has published numerous reports
which segment and forecast the U.S. mobile
worker market, as well as survey-based
reports which provide a great deal of
insight into the types of application,
devices and data networks used by mobile
workers. In short, iGR understands the
54 million-strong U.S. mobile worker
market extremely well.
iGR is now extending its successful methodology
to provide similar insight into mobile
workers in four key Asian markets – South
Korea, Japan, China and India. Both South
Korea and Japan are heavily penetrated
with wireless technology and are often
cited as forerunners in the mobile technology
race. China and India, despite having
significant wireless usage, are much
further behind South Korea, Japan or
even the U.S. in terms of wireless/mobile
adoption. But the potential of the Chinese
and Indian markets makes them appealing
targets for mobile worker research.
What are not well understood in these
markets are the answers to the following
questions:
- How many mobile workers there
are? How long have they been using
mobile devices and services?
- What types of wireless and mobile
devices are they using, including
cellular handsets, smartphones/BlackBerries,
laptops with WiFi, laptops with embedded
WWAN modems, PC cards, and PDAs?
- How often do they use those devices?
Where are they when using wireless
and mobile devices and services?
- Where did they source their mobile
devices from? Who paid for the device?
And who pays for the wireless services
and applications they use?
- How much time do they spend mobile
per week? Where do they go when they
are mobile? Why are they mobile?
- What types of enterprise applications
do they use while mobile? Which personal
applications and services do they
use? What applications would they
like to use or would they find useful?
What are the benefits to the applications
they currently use?
- What wireless data networks are
they using? Why did they choose these
services? What bandwidth do they
believe they are using? What bandwidth
do they believe they need? What are
they currently paying and what are
they willing to pay for additional
bandwidth?
Mobile workers in any country represent
a huge potential market for original
equipment manufacturers, technology
vendors, mobile operators, systems
integrators, and independent software
vendors. The data provided by this
study allow our clients to target
their offerings on what the mobile
workers in these regions use, need
and want.
- What impact, if any, will WiMax
have on the market for EV-DO/EDGE
services once it debuts commercially?
- What types of applications are
enterprises using and how will that
usage affect their choice of wireless
data networks?
To understand the current and future
use of mobile business devices, services
and applications in South Korea,
Japan, China and India, iGillottResearchthe
study will:
- Survey “white collar” business
professionals in China, South Korea,
Japan and India who travel frequently
and use a cell phone, smartphone
and/or laptop computer while traveling
- Surveys will be fielded using lists
from in-country survey houses
- Tabulate and analyze all survey
data
- Build market sizings and forecasts
- Sponsors of this research will
have direct input into :
- Applications and solutions
that are researched
- Specific questions and
research areas to be
addressed by the
study.
Study data and results
will be delivered to
the project
sponsors
as:
- Detailed project reports,
including major findings,
market sizings,
forecasts and recommendations
- MS Excel spreadsheets
of all survey data
with required
and
requested cross-tabs
- Periodic teleconferences
after the completion
of each major
phase of the project
- Executive Seminar
at the end of
the study to review
the results
and
recommendations.
Note also, that
this multi-client
study
will be publicized
and marketed
throughout Asia-Pacific,
with
specific emphasis
on the countries
surveyed.
The study will
also be marketed
directly to vendors,
operators and
select media
outlets based
in Asia-Pacific.
contact us to obtain a copy
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