In May 2005, iGR
launched a multiclient study to determine
the degree of business adoption of data
WWANs. Some of the unanswered questions
driving this report included:
Will enterprises prefer WiFi services
to EV-DO and what must the mobile
operators do to increase the adoption
of EV-DO? What will be the level of
usage of WiFi services once the EV-Do
networks are deployed?
Will enterprises prefer EV-DO over
WiFi services and how will their WiFi
use be impacted with the adoption
of EV-DO?
What will be the level of usage of EV-DO
once the networks are deployed?
What must the WiFi service providers
do to combat the impact of EV-DO?
How will the WiMax "wild card" affect
uptake of EV-DO? How will WiMax affect
ongoing usage of WiFi?
The goal of the report was to determine
the critical success factors driving
the adoption of the various types of
broadband wireless network. To determine
this, iGR
devised a study that would:
Determine the current level of use
of WiFi services and EV-DO networks
in the large enterprise, including
splits by vertical industry and occupation
Identify the critical success factors
for paid WiFi and EV-DO services once
EV-DO is available nationwide
Determine the impact EV-DO will
have on WiFi services
Determine how the use of WiFi services
may slow the adoption of EV-DO in
the large enterprise
Provide an overview of how WiFi
services and EV-DO services are used
within the organization
Determine how WiFi usage will change
with the nationwide availability of
EV-DO and, eventually, WiMax
Determine the critical success factors
surrounding the deployment and uptake
of WiMax
Determine the relative value and
pricing for WiFi, EV-DO and WiMax
services and what price points each
service needs to adopt to be successful
Recommend to enterprise device OEMs
(laptop OEMs, PDA OEMs, smartphone
OEMs) if and when to incorporate embedded
EV-DO and/or WiMax capabilities
Determine the decision and purchase
criteria used to determine WiFi and
EV-DO service choices. Assess relevance
of these criteria to adoption of WiMax
services
