Tweens
In the U.S. alone, there is a considerable
opportunity for mobile operators and service
providers to sell wireless products and
services to the "tween" market. For example,
of the 26 million tweens in 2009, iGR
forecasts that 4 million will be using
their own phones. But of the 11.44 million
10-12 year olds in 2009, 3.57 million
will have cell phones.
In the higher income families, penetration
will be higher. In 2006, 1.6 million of
the 8 million 11-12 year olds will have
cell phones. The goal of this multiclient
study was to determine the need, desire
and receptivity toward wireless services
targeted at the tween market. To concretize
these drivers, iGR
devised a survey and resultant analysis
and forecasts that would address the following
areas:
- Consumer profile by age, race, income,
education, age of children, etc.
- Current use of wireless devices
and services by the parent and tween
- Current use of mobile data service
including ringtones, messaging, gaming,
web access, etc. by the parent and
tween Current barriers preventing
the adoption and use of wireless services
by tweens
- Potential of the tween wireless
applications market, including but
not limited to messaging, gaming,
music, photos and other data services
- Interest in various handset designs,
as well as requirements for a tween-specific
device
- Parental concerns for tweens using
mobile devices including school rules,
safety, applications, SPAM, etc.
- Forecasted size of the opportunity
for tween services, applications and
devices - this will include music,
games, photos, graphics, ring tones
and messaging
- Types of devices required for tweens
with forecasts split by network technology,
form factor, price and other considerations
Revenues associated with each type of
service.
contact us to obtain a copy
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